Raconteur picks up another award for Maverick

I’m so proud of my colleagues at Raconteur who picked up yet another award for Maverick last week. Who says PR can’t be creative? The Year of The Raconteurs! This entry was posted in Client, Raconteur. Bookmark the permalink. By hanny Other posts by hanny This year looks like an especially favorable one for Raconteur!…

Play. Pause. Forward.

The euphoria surrounding social media has been so infectious that many brand managers and organizations have jumped headlong into opening their own Facebook pages and Twitter accounts. Some enterprising ones have conducted a campaign or two using these social platforms that they have classified as unqualified successes because it generated some buzz in the form…

Malaysian Leaders fall for another PR consultant

Here we go again with Najib and his cohorts thinking that some spin doctor will provide them with the magic bullet that will boost their popularity, ensure that they will be continously ┬ávoted into office and live happily ever after. The problem is that spin doesn’t work. Leaders and others who want to win the…

Ramadhan blooper II: Indonesian TV’s turn

In Unspun’s last posting we featured the silliness of TV8 in Malaysia and its Ramadhan message. While the flak is still flying in Malaysia, Indonesia’s TVOne (what is it with TV stations and numerals?) seems to have come up with silliness of their own. TV stations traditionally air a videoclip to accompany the adz an…

The incredible resurrection of Sumardy “Coffin” Ma

You would have thought that Sumardy Ma, the self-professed pioneer of word-of-mouth marketing, had buried his career with his coffin antic back in June 6, when he sent coffins to several media houses and individuals as a publicity stunt to promote a book he was publishing. Critics then decried it as bad taste and misguided…

Chutzpah Marketing

Remember the self-styled master of Word-of-Mouth marketing Sumardy Ma who got buried in a welter of brickbats and was the subject of Police questioning after he sent meter-long coffins to media houses and individuals in Jakarta back on June 6? Lesser marketers would have hunkered down and wait for time to lay on a patina…

Spiritual Museum 3.0: Stroke of genius or marketing spin?

Herman Kartajaya has managed to position himself as a marketing guru to Indonesia and an international audience, although Unspun, probably because of low intellectual capacity has never really understood what he’s on about. Now, swimming into the blue ocean of a 3.0 world while the rest of us are stuck in 2.0 Hermawan aims to…

Goobledygook marketing?

Received this in the mail some time ago. Did not and still do not know what to make of it. If they can’t get their English right, should they use Indonesian instead? And what sort of marketing messages about themselves is this email invite supposed to send anyway?  

Tempo English Edition misses a couple of beats

Must be a particularly bad month for Tempo’s English Edition. Unspun came back to the office to be greeted as a “values customer” receiving a later than usual copy of Tempo which features as cover story “forner” Tax Chief Hadi Purnomo under scrutiny. Wonder what sort of scrutiny the check sub gave to that edition.

How to keep it real as marketers zoom in on Twitterville?

Now that marketers have wised up to the fact that Twitter is a viable channel for them to reach their markets, the space is beginning to be filled by noise of competitions and a race to have as many hashtags as possible mentioning their brand, product and campaign. How can clients, consultants and social media…

Mammon and the New Media in Indonesia

In Talking Points Unspun’s alter ego makes the observation that Indonesian has entered into an interesting phase where marketers have suddenly woken up to the potential of New Media. They are enlisting the help of Digital Influencers but are they all going about it in a way that would benefit the brands, their customers and,…

Mammon and the New Media in Indonesia

In Talking Points Unspun’s alter ego makes the observation that Indonesian has entered into an interesting phase where marketers have suddenly woken up to the potential of New Media. They are enlisting the help of Digital Influencers but are they all going about it in a way that would benefit the brands, their customers and,…