Chutzpah Marketing

Remember the self-styled master of Word-of-Mouth marketing Sumardy Ma who got buried in a welter of brickbats and was the subject of Police questioning after he sent meter-long coffins to media houses and individuals in Jakarta back on June 6? Lesser marketers would have hunkered down and wait for time to lay on a patina […]

Spiritual Museum 3.0: Stroke of genius or marketing spin?

Herman Kartajaya has managed to position himself as a marketing guru to Indonesia and an international audience, although Unspun, probably because of low intellectual capacity has never really understood what he’s on about. Now, swimming into the blue ocean of a 3.0 world while the rest of us are stuck in 2.0 Hermawan aims to […]

Tempo English Edition misses a couple of beats

Must be a particularly bad month for Tempo’s English Edition. Unspun came back to the office to be greeted as a “values customer” receiving a later than usual copy of Tempo which features as cover story “forner” Tax Chief Hadi Purnomo under scrutiny. Wonder what sort of scrutiny the check sub gave to that edition.

How to keep it real as marketers zoom in on Twitterville?

Now that marketers have wised up to the fact that Twitter is a viable channel for them to reach their markets, the space is beginning to be filled by noise of competitions and a race to have as many hashtags as possible mentioning their brand, product and campaign. How can clients, consultants and social media […]

Mammon and the New Media in Indonesia

In Talking Points Unspun’s alter ego makes the observation that Indonesian has entered into an interesting phase where marketers have suddenly woken up to the potential of New Media. They are enlisting the help of Digital Influencers but are they all going about it in a way that would benefit the brands, their customers and, […]

Mammon and the New Media in Indonesia

In Talking Points Unspun’s alter ego makes the observation that Indonesian has entered into an interesting phase where marketers have suddenly woken up to the potential of New Media. They are enlisting the help of Digital Influencers but are they all going about it in a way that would benefit the brands, their customers and, […]

SBY’s skills as Political Communicator of the Year revealed!

Know Ye O Mortals, especially in Indonesia, that there is one who walks among you with the gift of the silver tongue, whose words of wisdom buoy you to the highest levels of commitment and devotion. Such a man is not easily understood and is quite reviled at home among the Chattering Classes but actually […]

Unspun on a spin through Jakarta, KL and Bangkok

Update: for a hilarious report on the trip visit Kennysia.com, for an Indonesian perspective of the trip read Ollie, who also has this photo of Enda and Unspun pretending to be Austins Powers amid a bevy of Air Asia flight stewardesses at LCCT, Kuala Lumpur (photo grabbed from Ollie’s blog). Elephants can fly and Unspun […]

Indonesia leads world in new Facebook users

Unspun just met a client who knows enough to believe that they should use New Media to connect with their customers, but do not know enough about the New Media landscape in Indonesia to convince their bosses that this is the way to go. The story from CNN below should give them some ammo to […]