JWT’s decision to tap a PR professional to head advertising and digital agencies – good or bad idea

Unspun thinks its the best idea since tempe but then again, he’s biased to the PR profession. But JWT has taken a huge step in appointing former Ogilvy PR and Pulse boss Marianne Adamardatine to head its operations in Indonesia, that includes digital agency Mirium. If it works it will open the doors to lots […]

Something to like: Friends of Captain Zaharie MH370 Facebook page

If you are family or friend of Captain Zaharie, the pilot of MH370 that went missing more than 10 days ago and feel that much of what is being said about him was unfair, careless or plain sensationalism, what would you do? You could face the media but that would be a huge strain. The […]

Are Buzzers worth hiring at all?

The real question that needs to be asked is: “Are Buzzers worth hiring at all?” All but the most naive of Indonesia’s Twittersphere have come to realise that these Buzzers are all hired guns and will tweet on any product – politicians, soap, aphrodisiacs, milk, slimming powders, you name it – for the right price. […]

The Buzz about Buzzers in Indonesia

So here we have it, the widespread use of buzzers in Indonesia to push the products or brands of companies. The questions marketers need to ask before they embark on their next foray with buzzers are these: What competitive advantage is there for their brand when their competitors are all also doing the same – […]