Public Relations as I think it should be
For years we have been using Achmad Zaky interview tapes to demonstrate to media training clients what not to do when speaking to the Press or, in his case, to anybody really. That's because when he speaks before cameras the performance is usually cringeworthy for any PR professional. he usually comes across as cavalier, gruff... Continue Reading →
Unspun thinks its the best idea since tempe but then again, he's biased to the PR profession. But JWT has taken a huge step in appointing former Ogilvy PR and Pulse boss Marianne Adamardatine to head its operations in Indonesia, that includes digital agency Mirium. If it works it will open the doors to lots... Continue Reading →
If you are family or friend of Captain Zaharie, the pilot of MH370 that went missing more than 10 days ago and feel that much of what is being said about him was unfair, careless or plain sensationalism, what would you do? You could face the media but that would be a huge strain. The... Continue Reading →
The real question that needs to be asked is: "Are Buzzers worth hiring at all?" All but the most naive of Indonesia's Twittersphere have come to realise that these Buzzers are all hired guns and will tweet on any product - politicians, soap, aphrodisiacs, milk, slimming powders, you name it - for the right price.... Continue Reading →
So here we have it, the widespread use of buzzers in Indonesia to push the products or brands of companies. The questions marketers need to ask before they embark on their next foray with buzzers are these: What competitive advantage is there for their brand when their competitors are all also doing the same -... Continue Reading →
Unspun 