This is what I co-wrote with my colleague Marsha Imaniara on the fiasco surrounding Garuda after it issued a circular banning passengers from taking photos and video clips on board its airplanes.
And this is the English version in the Maverick blog
https://maverick.co.id/the-reason-why-garudas-in-a-tight-spot-over-hand-written-menu/
It is now being dubbed by the Press as the Monsanto Dossier case, where a usual public affairs practice – stakeholder mapping – is perceived as a crime and a sinister move that violates privacy.
The context: Bayer had hired international PR/PA firms FlieshmanHillard (FH) and Publicis Consultants for public affairs work for its pestiside company Monsanto. The year was 2016 when there was a high-profile debate on renewing authorization for glyphosate, the key ingredient in its controversial Roundup weedkiller.
Like all PR/public affairs outfits FH and Publicis set about trying to know the influencers in this debate. One of them is the media and they compiled information on 200 journalists from public sources and possibly private sources as well.
Learning about the list of journalists, French newspaper Le Monde and broadcaster France 24 filed a complaint with French prosecutors alleging that the list broke several laws:
Bayer has taken the unusual step of suspending FH and Publicis. It’s actions as well as the complaint by le Monde and France 24, however, rises important questions on where to draw the line where gathering information on professional journalists that can influence the course of debate on an issue.
Stakeholder Mapping is standard practice in public relations and and public affairs. You gather information about stakeholders. There is nothing sinister about this but its a matter of framing. Supporters of this practice ask how else can you understand and hope to educate or persuade stakeholders on an issue. Opponents, however, see this as some sinister attempt by underground forces to compile dossiers on others for nefarious ends.
Yet this is a process that we all do, even in our daily lives when we compile a mental list of impressions of people, what their LinkedIn accounts say or do not say, what they like on Facebook and what they post on Instagram.
The line, if one is to be drawn, is between information obtained from public sources including public posts social media, or information obtained from muck raking, including hacking into accounts and databases.
In the meantime, however, all European companies that have to adhere to the GDPR (general Data Protection Regulation) should keep a close eye on how the Monsanto Dossier case pans out.
For a thorough analysis of this case check out The Holmes Report.
Since the #MeToo movement, one of the dreaded developments for male politicians in America must be to be accused of inappropriate behavior toward women colleagues.
Former US Vice President Joe Biden was accused last week of “inappropriate behavior” by a Nevada politician. She said he tried to kiss the back of her head.
This was followed by another woman who also alleged that Biden acted inappropriately toward her.
Was this it for Biden, who may still want to run in the upcoming presidential elections? Has Uncle Joe morphed into Creepy Joe almost overnight? And what is one to do in the face of such potentially damaging allegations at a time when men in high and powerful have regularly been outed for inappropriate behavior toward women and have had their careers destroyed, sometimes deservedly, sometimes not?
Biden’s carefully crafted response to the allegations is worthwhile looking into for crisis managers looking for clues to handle such situations.
In many years on the campaign trail and in public life, I have offered countless handshakes, hugs, expressions of affection, support and comfort and not once — never — did I believe I acted inappropriately. If it is suggested that I did so I will listen respectfully. But it was never my intention.
I may not recall these moments the same way, and I may be surprised at what I hear. But we have arrived at an important time when women feel that they can and should relate their experiences, and men should pay attention, and I will.
I will also remain the strongest advocate I can be for the rights of women. I will fight to build on the work I’ve done in my career to end violence against women and ensure women are treated with the equality they deserve. I will continue to surround myself with trusted women advisors who challenge me to see different perspectives than my own.
And I will continue to speak out on these vitally-important issues where there is much more progress to be made and crucial fights that must be waged and won.
It is a clever response. Not apologizing and not admitting to any wrong doing or inappropriate behavior yet not dismissing the allegation. In fact he paid lip service to the importance of how we have “arrived at an important time when women feel that they can and should relate their experiences, and men should pay attention”
All reverential and paying tribute to women and their views. Then he moves on to his track record of defending women’s rights and how he will continue to do so.
The rest of the response was in the hands of his defenders – co-workers and colleagues. There is little else that he can do really. To try to defend himself more would make him sound defensive and only third party voices would have credibility at this stage.
One of his defenders was Susan Rice, the US’s Ambassador to the United nations during the Obama administration. Her choice of words was also interesting and her words, taken together with Joe Biden’s statement, seems to suggest that some new stock phrases for facing allegations of inappropriate behavior may be in the making.
Rice tweeted:
I respect every woman who chooses to share her uncomfortable (and worse) experiences with men. Their perspectives must be heard and taken seriously. I have worked closely with @JoeBiden for many years. In my experience, he is warm and affectionate with women (and men). But never have I found his actions inappropriate or uncomfortable. I have always appreciated his kindness and warmth.”
Most importantly, I know @JoeBidento be a dedicated ally, champion and defender of women and all of our rights. There is no one I would rather be with in a foxhole. He is one of the most decent, honorable men I have been privileged to work with.
There it is again. That reverence (I respect every woman who chooses to share her uncomfortable (and worse) experiences with men. Their perspectives must be heard and taken seriously) before stating her position supporting Biden.
So you have it, expect to see more of the reverence-denial stock phrases cropping up more in the future.
In his dotage Unspun forgets things and gets worked up with what he has forgotten.
What’s been making Unspun envious and full of FOOM the past two days is his timeline on Linked in and FB of colleagues in the PR Industry beating their chests in absolute humility and congratulating themselves, being grateful to their colleagues, cousin and their dogs for winning a REGIONAL PR AWARD!
Why aren’t we in the limelight, wearing decent clothes and tuxes receiving such awards. Did we even bother to enter for the prestigious award? In a foul mood Unspun rounded on 
the junior Mavbro who’s been charged with entering our work for PR Awards.
“Why aren’t we winning any of those awards?” Unspun bellowed. “Did we even submit any entries/”
The hapless junior stammered, “Well, we didn’t submit for it this year. We did but it ended in a bad way…”
Then it clicked. Unspun’s grey cells rallied for a reach into the distant past 12 months. Luckily he had chronicled the incident here.
It turns out that the whole enterprise had been a rapacious scheme to squeeze hard earned fees from PR firms. We were called early by he organizer to attend because we would win an award, but to attend it we had to pay. And pay for the award and the accompanying video.
We decided that it was not worth it. And time has proven us right. Our business has not suffered an iota without that award. In fact we have been doing very well, with an EBIDTA that would make some of the big boys green with envy.
So now Unspundoesn’t feel that bad anymore not being on stage, smiling the pepsodent smile, proclaiming to all the world how humbled I feel while blasting his humility all over social media, thanking colleagues and wonderful people whose support he could not have done without.
What this means at the end of the day, though, is that the tux would have to be mothballed for another year, another award.
I received this in my inbox today:
PR 5.0? What is that? I thought that PR 4.0 was ridiculous enough but 4.0 at least has some basis. Its unoriginal thinking and cribbing but it borrows from what is considered the Fourth Industrial Revolution where the manufacturing world progresses from computer and automation to cyber physical systems.
I thought it was ridiculous enough to postulate that there is a PR 4.0, as if there are new principles of communications at work when manufacturing has a revolution. But while the dust has yet to settle on 4.0, some speculators with more time than work on their hands have begun speculating of an Industry 5.0 where personalisation is the name of the game.
That may be a big step for industry but does it correlate to even a small step for PR? I can’t see much a connection where the tools and means for personalisation are already here with us today.
That hasn’t stopped organizations like PR Indonesia to cash in on what they think as the glossiest, sexiest next wave in PR (that would hopefully attract more paying guests to their workshops).
If they are really ahead of the curve then it would be great and maybe the speakers listed in their flyer can explain what PR 5.0 is all about. But if they aren’t, then it would make them cynical showmen and women trawling for the gullible.
Given the appalling state of the PR Industry – where many so-called PR professionals are so unskilled and uninformed to perform basic PR functions – it would be better for organizations like PR Indonesia to focus on teaching the professionals how to walk than to try to outrun their own competency and the needs of the Indonesian PR industry.
Maybe they should practice ShutUp5.0 instead.
For years we have been using Achmad Zaky interview tapes to demonstrate to media training clients what not to do when speaking to the Press or, in his case, to anybody really.
That’s because when he speaks before cameras the performance is usually cringeworthy for any PR professional. he usually comes across as cavalier, gruff and unpolished and saying things that aren’t always relevant and sometimes comes across as offensive.
Now, of course, Achmad Zaky has outdone himself.
Yesterday he took to Twitter to rail against the Government’s allocation to R&D:
Bad enough that he implicitly criticized the government for paying lip service to Industry 4.0 (if anyone knows what 4.0 is supposed to mean please let me) without providing the funding for it.
The biggest mistake in his Tweet, however, is when her seeming attacked the president personally in this sensitive runup to the president elections. “Hopefully, the next president would be able to increase (the funding).”
This Tweet caused a Tweetstorm from Jokowi’s supporters using the hashtag #uninstallbukalapak They feel particularly betrayed because Jokowi recently graced Bukalapak’s anniversary celebrations and appeared side-by-side with Zaky before the Press.
This is a favor, according to industry insiders, that Ahmad Zaky has been clamoring for. They say that Zaky has been envious his rival, Tokopedia’s William Tanuwijaya who seem to get much more attention from the media and the President than Zaky. So when Zaky was seen criticising the president and asking for his ouster with the “next president” reference, it hurt particularly bad.
When the criticisms started raining down on him Zaky tried to explain his way out of it with another Tweets:
It’s one of those non-apology apologies where he explained how his intent was misconstrued and misrepresented.
He then tried the maaf word, but here again it was a non-apology apology. “Sorry to Jokowi’s supporters if there was anything amiss in my words has caused any misconceptions. I know Jokowi as someone who is good whom I consider like my own father (we’re both from Solo). Recently he visited us at our anniversary. There is certainly no ill will in my Tweet.
It is apologies like this that infuriate people. Explanations and justifications instead of an admission of wrong doing followed by an absence of proper contrition. It would not be surprising if it inflames rather than abates the fury of Jakowi’s supporters toward Zaky.
Indonesia has few unicorns as it is and Bukalapak provides a good challenge to Tokopedia and other other players. It would be a pity if Zaky’s lack of communications skills sinks his promising business.
He should get professional help, or at least listen to his professional PR advisors if they are any good, before he utters the next public statement or Tweets his thoughts. And while he’s at it he would do well to also whether his gruff communication style has rubbed off on the rest of Bukalapak, resulting in his minions treating their vendors and partners with the same perceived lack of care and respect.
