Something important is lost in the rancour against KPAI (The Commission for the Protection of Children) for calling out PB Djarum’s (Djarum Badminton Association) badminton auditions. KPAI, as we know has accused the cigarette maker Djarum of using its foundation, PB Djarum (Djarum Badminton Association) … Continue reading KPAI isn’t all wrong about PB Djarum
This is what I co-wrote with my colleague Marsha Imaniara on the fiasco surrounding Garuda after it issued a circular banning passengers from taking photos and video clips on board its airplanes.
And this is the English version in the Maverick blog
It is now being dubbed by the Press as the Monsanto Dossier case, where a usual public affairs practice – stakeholder mapping – is perceived as a crime and a sinister move that violates privacy. The context: Bayer had hired international PR/PA firms FlieshmanHillard (FH) … Continue reading The Monsanto Dossier case puts stakeholder mapping on back footing
Since the #MeToo movement, one of the dreaded developments for male politicians in America must be to be accused of inappropriate behavior toward women colleagues. Former US Vice President Joe Biden was accused last week of “inappropriate behavior” by a Nevada politician. She said he … Continue reading The Biden affair: emerging stock phrases for harassment allegations?
In his dotage Unspun forgets things and gets worked up with what he has forgotten. What’s been making Unspun envious and full of FOOM the past two days is his timeline on Linked in and FB of colleagues in the PR Industry beating their chests … Continue reading Award, award, my kingdom for award
I received this in my inbox today: PR 5.0? What is that? I thought that PR 4.0 was ridiculous enough but 4.0 at least has some basis. Its unoriginal thinking and cribbing but it borrows from what is considered the Fourth Industrial Revolution where the … Continue reading PR 5.0 – the height of ridiculousness
For years we have been using Achmad Zaky interview tapes to demonstrate to media training clients what not to do when speaking to the Press or, in his case, to anybody really.
That’s because when he speaks before cameras the performance is usually cringeworthy for any PR professional. he usually comes across as cavalier, gruff and unpolished and saying things that aren’t always relevant and sometimes comes across as offensive.
Now, of course, Achmad Zaky has outdone himself.
Yesterday he took to Twitter to rail against the Government’s allocation to R&D:
Bad enough that he implicitly criticized the government for paying lip service to Industry 4.0 (if anyone knows what 4.0 is supposed to mean please let me) without providing the funding for it.
The biggest mistake in his Tweet, however, is when her seeming attacked the president personally in this sensitive runup to the president elections. “Hopefully, the next president would be able to increase (the funding).”
This Tweet caused a Tweetstorm from Jokowi’s supporters using the hashtag #uninstallbukalapak They feel particularly betrayed because Jokowi recently graced Bukalapak’s anniversary celebrations and appeared side-by-side with Zaky before the Press.
This is a favor, according to industry insiders, that Ahmad Zaky has been clamoring for. They say that Zaky has been envious his rival, Tokopedia’s William Tanuwijaya who seem to get much more attention from the media and the President than Zaky. So when Zaky was seen criticising the president and asking for his ouster with the “next president” reference, it hurt particularly bad.
When the criticisms started raining down on him Zaky tried to explain his way out of it with another Tweets:
It’s one of those non-apology apologies where he explained how his intent was misconstrued and misrepresented.
He then tried the maaf word, but here again it was a non-apology apology. “Sorry to Jokowi’s supporters if there was anything amiss in my words has caused any misconceptions. I know Jokowi as someone who is good whom I consider like my own father (we’re both from Solo). Recently he visited us at our anniversary. There is certainly no ill will in my Tweet.
It is apologies like this that infuriate people. Explanations and justifications instead of an admission of wrong doing followed by an absence of proper contrition. It would not be surprising if it inflames rather than abates the fury of Jakowi’s supporters toward Zaky.
Indonesia has few unicorns as it is and Bukalapak provides a good challenge to Tokopedia and other other players. It would be a pity if Zaky’s lack of communications skills sinks his promising business.
He should get professional help, or at least listen to his professional PR advisors if they are any good, before he utters the next public statement or Tweets his thoughts. And while he’s at it he would do well to also whether his gruff communication style has rubbed off on the rest of Bukalapak, resulting in his minions treating their vendors and partners with the same perceived lack of care and respect.
So far so bad. The company for four days ruled out the possibility that it was responsible for the oil spill. It only admitted late yesterday that a raptured undersea pipe belonging to the company caused the oil spill that caused the deaths of several … Continue reading Crisis Management Observers: Watch how Pertamina manages the Balikpapan oil spill
In media training we tell our clients that they should never repeat an emotionally-charged negativism, even when denying it.
This, appearing on the cover of the latest edition of Tempo, is a very obvious reason why.
Former Armed Forces Chief General (Retired) Gatot Nurmayanto has been jockeying to get into big-time politics in the upcoming 2019 presidential elections. He’s been known to be courting lots of parties and factions to become the Vice president Candidate.
Here, he denies being a “Political Whore”.
What effect do you think that this denial will have on his image? When the front page quotes you as saying “I am not a political whore (literal translation of pelacur is prostitute) the only thing that such a denial does is to associate the idea you’ve just denied with you.
From now on, no one who’s seen the cover of the nation’s foremost politics and public affairs magazine can look at Gatot and not think “political Whore.”
Normally public figures make a mistake like this when they are trapped by journalists trying to provoke them or out to snare a good headline. The journalist might ask, for instance, “Some people say that your courtship of various politicians including Jokowi and the religious right makes you a political whore. What do you say to that?”
if that happens then Gatot should ideally frame his answer that is the antithesis of that idea with an answer such as, “I stand on my principles and my desire to serve the people. I’ll work with anyone who’s embraces similar values.” It’s not the best answer but it would avoid the “I am not a political whore headline.”
Ironically, however, the journalist at Tempo wasn’t even trolling for a sensationalist quote when Gatot exposed his vile thought. In Page 41 of the 2-8 April edition of Tempo the question put to him was: “Are you attracted to the idea of becoming President Jokowi’s aide?”.
So go figure how someone like this could have become the Chief of the Armed Forces in the first place. What total hand, eye or mind could have selected him to possibly lead brave sons and daughters of the republic into battle?
But there you have it. Indonesian politics is replete with little Gatots running everywhere, especially during this election season.
People often ask why we avoid taking on politicians and political parties as clients. The answer is simple: We didn’t but even if we advised and trained Gatot on what to say and how to say it would he have listened, or would the ego and bluster get in the way?