unspun business, communications, Persuasion, Public Relations

The Monsanto Dossier case puts stakeholder mapping on back footing

It is now being dubbed by the Press as the Monsanto Dossier case, where a usual public affairs practice – stakeholder mapping – is perceived as a crime and a sinister move that violates privacy.

The context: Bayer had hired international PR/PA firms FlieshmanHillard (FH) and Publicis Consultants for public affairs work for its pestiside company Monsanto.  The year was 2016 when there was a high-profile debate on renewing authorization for glyphosate, the key ingredient in its controversial Roundup weedkiller.

FILE PHOTO: A woman uses a Monsanto's Roundup weedkiller spray without glyphosate in a garden in Ercuis near ParisLike all PR/public affairs outfits FH and Publicis set about trying to know the influencers in this debate. One of them is the media and they compiled information on 200 journalists from public sources and possibly private sources as well.

Learning about the list of journalists, French newspaper Le Monde and broadcaster France 24 filed a complaint with French prosecutors alleging that the list broke several laws:

  • ‘Implementation of the processing of unlawful personal data’;
  • ‘Collection of personal data by fraudulent, dishonest or unlawful means’;
  • ‘Computerized storage of personal data revealing the political and philosophical opinions of a person without his consent’; and
  • ‘Unlawful transfer of personal data which is or is intended for processing to a State not belonging to the European Union or to an international organization’.

Bayer has taken the unusual step of suspending FH and Publicis. It’s actions as well as the complaint by le Monde and France 24, however, rises important questions on where to draw the line where gathering information on professional journalists that can influence the course of debate on an issue.

Stakeholder Mapping is standard practice in public relations and and public affairs. You gather information about stakeholders. There is nothing sinister about this but its a matter of framing.  Supporters of this practice ask how else can you understand and hope to educate or persuade stakeholders on an issue. Opponents, however, see this as some sinister attempt by underground forces to compile dossiers on others for nefarious ends. 

Yet this is a process that we all do, even in our daily lives when we compile a mental list of impressions of people, what their LinkedIn accounts say or do not say, what they like on Facebook and what they post on Instagram.

The line, if one is to be drawn, is between information obtained from public sources including public posts social media, or information obtained from muck raking, including hacking into accounts and databases.

In the meantime, however, all European  companies that have to adhere to the GDPR (general Data Protection Regulation) should keep a close eye on how the Monsanto Dossier case pans out.

For a thorough analysis of this case check out The Holmes Report.

 

 

 

 

unspun communications, Crisis and issues management, politics, Public Relations

The Biden affair: emerging stock phrases for harassment allegations?

Since the #MeToo movement, one of the dreaded developments for male politicians in America must be to be accused of inappropriate behavior toward women colleagues.

Former US Vice President Joe Biden was accused last week of “inappropriate behavior” by a Nevada politician. She said he tried to kiss the back of her head.

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Nevada politician Lucy Flores started the ball rolling by accusing Joe Biden of inappropriate behavior

This was followed by another woman who also alleged that Biden acted inappropriately toward her.

Was this it for Biden, who may still want to run in the upcoming presidential elections? Has Uncle Joe morphed into Creepy Joe almost overnight? And what is one to do in the face of such potentially damaging allegations at a time when men in high and powerful have regularly been outed for inappropriate behavior toward women and have had their careers destroyed, sometimes deservedly, sometimes not?

Biden’s carefully crafted response to the allegations is worthwhile looking into for crisis managers looking for clues to handle such situations.

In many years on the campaign trail and in public life, I have offered countless handshakes, hugs, expressions of affection, support and comfort and not once — never — did I believe I acted inappropriately. If it is suggested that I did so I will listen respectfully. But it was never my intention.

I may not recall these moments the same way, and I may be surprised at what I hear. But we have arrived at an important time when women feel that they can and should relate their experiences, and men should pay attention, and I will.

I will also remain the strongest advocate I can be for the rights of women. I will fight to build on the work I’ve done in my career to end violence against women and ensure women are treated with the equality they deserve. I will continue to surround myself with trusted women advisors who challenge me to see different perspectives than my own.

And I will continue to speak out on these vitally-important issues where there is much more progress to be made and crucial fights that must be waged and won.

It is a clever response. Not apologizing and not admitting to any wrong doing or inappropriate behavior yet not dismissing the allegation. In fact he paid lip service to the importance of how we have “arrived at an important time when women feel that they can and should relate their experiences, and men should pay attention”

All reverential and paying tribute to women and their views. Then he moves on to his track record of defending women’s rights and how he will continue to do so.

The rest of the response was in the hands of his defenders – co-workers and colleagues. There is little else that he can do really. To try to defend himself more would make him sound defensive and only third party voices would have credibility at this stage.

One of his defenders was Susan Rice, the US’s Ambassador to the United nations during the Obama administration. Her choice of words was also interesting and her words, taken together with Joe Biden’s statement, seems to suggest that some new stock phrases for facing allegations of inappropriate behavior may be in the making.

Rice tweeted:

I respect every woman who chooses to share her uncomfortable (and worse) experiences with men. Their perspectives must be heard and taken seriously. I have worked closely with @JoeBiden for many years. In my experience, he is warm and affectionate with women (and men). But never have I found his actions inappropriate or uncomfortable. I have always appreciated his kindness and warmth.”

Most importantly, I know @JoeBidento be a dedicated ally, champion and defender of women and all of our rights. There is no one I would rather be with in a foxhole. He is one of the most decent, honorable men I have been privileged to work with.

There it is again. That reverence (I respect every woman who chooses to share her uncomfortable (and worse) experiences with men. Their perspectives must be heard and taken seriously) before stating her position supporting Biden.

So you have it, expect to see more of the  reverence-denial stock phrases cropping up more in the future.

 

unspun communications, Public Relations

Award, award, my kingdom for award

In his dotage Unspun forgets things and gets worked up with what he has forgotten.

What’s been making Unspun envious and full of FOOM the past two days is his timeline on Linked in and FB of colleagues in the PR Industry beating their chests in absolute humility and congratulating themselves, being grateful to their colleagues, cousin and their dogs for winning a REGIONAL PR AWARD!

Why aren’t we in the limelight, wearing decent clothes and tuxes receiving such awards. Did we even bother to enter for the prestigious award? In a foul mood Unspun rounded on the junior Mavbro who’s been charged with entering our work for PR Awards.

“Why aren’t we winning any of those awards?” Unspun bellowed. “Did we even submit any entries/”

The hapless junior stammered, “Well, we didn’t submit for it this year. We did but it ended in a bad way…”

Then it clicked. Unspun’s grey cells rallied for a reach into the distant past 12 months. Luckily he had chronicled the incident here.

It turns out that the whole enterprise had been a rapacious scheme to squeeze hard earned fees from PR firms. We were called early by he organizer to attend because we would win an award, but to attend it we had to pay. And pay for the award and the accompanying video.

We decided that it was not worth it. And time has proven us right. Our business has not suffered an iota without that award. In fact we have been doing very well, with an EBIDTA that would make some of the big boys green with envy.

So now Unspundoesn’t feel that bad anymore not being on stage, smiling the pepsodent smile, proclaiming to all the world how humbled I feel while blasting his humility all over social media, thanking colleagues and wonderful people whose support he could not have done without.

What this means at the end of the day, though, is that the tux would have to be mothballed  for another year, another award.

 

unspun Indonesia, Public Relations

PR 5.0 – the height of ridiculousness

I received this in my inbox today:

PR5.0

PR 5.0? What is that? I thought that PR 4.0 was ridiculous enough but 4.0 at least has some basis. Its unoriginal thinking and cribbing but it borrows from what is considered the Fourth Industrial Revolution where the manufacturing world progresses from computer and automation to cyber physical systems.

4th

I thought it was ridiculous enough to postulate that there is a PR 4.0, as if there are new principles of communications at work when manufacturing has a revolution. But while the dust has yet to settle on 4.0, some speculators with more time than work on their hands have begun speculating of an Industry 5.0 where personalisation is the name of the game.

That may be a big step for industry but does it correlate to even a small step for PR? I can’t see much a connection where the tools and means for personalisation are already here with us today.

That hasn’t stopped organizations like PR Indonesia to cash in on  what they think as the glossiest,  sexiest next wave in PR (that would hopefully attract more paying guests to their workshops).

If they are really ahead of the curve then it would be great and maybe the speakers listed in their flyer can explain what PR 5.0 is all about. But if they aren’t, then it would make them cynical showmen and women trawling for the gullible.

Given the appalling state of the PR Industry – where many so-called PR professionals are so unskilled and uninformed to perform basic PR functions – it would be better for organizations like PR Indonesia to focus on teaching the professionals how to walk than to try to outrun their own competency and the needs of the Indonesian PR industry.

Maybe they should practice ShutUp5.0 instead.

 

 

 

 

 

 

 

unspun communications, Crisis and issues management, Indonesia, management, Media, Media Convergence, Media training, Public Relations, Twitter

Did Bukalapak’s Achmad Zaky really apologize?

For years we have been using Achmad Zaky interview tapes to demonstrate to media training clients what not to do when speaking to the Press or, in his case, to anybody really.

That’s because when he speaks before cameras the performance is usually cringeworthy for any PR professional. he usually comes across as cavalier, gruff and unpolished and saying things that aren’t always relevant and sometimes comes across as offensive.

Now, of course, Achmad Zaky has outdone himself.

Yesterday he took to Twitter to rail against the Government’s allocation to R&D:

Bad enough that he implicitly criticized the government for paying lip service to Industry 4.0 (if anyone knows what 4.0 is supposed to mean please let me) without providing the funding for it.

The biggest mistake in his Tweet, however, is when her seeming attacked the president personally in this sensitive runup to the president elections. “Hopefully, the next president would be able to increase (the funding).”

This Tweet caused a Tweetstorm from Jokowi’s supporters using the hashtag #uninstallbukalapak They feel particularly betrayed because Jokowi recently graced Bukalapak’s anniversary celebrations and appeared side-by-side with Zaky before the Press.

This is a favor, according to industry insiders, that Ahmad Zaky has been clamoring for. They say that Zaky has been envious his rival, Tokopedia’s William Tanuwijaya who seem to get much more attention from the media and the President than Zaky. So when Zaky was seen criticising the president and asking for his ouster with the “next president” reference, it hurt particularly bad.

When the criticisms started raining down on him Zaky tried to explain his way out of it with another Tweets:

It’s one of those non-apology apologies where he explained how his intent was misconstrued and misrepresented.

He then tried the maaf  word, but here again it was a non-apology apology. “Sorry to Jokowi’s supporters if there was anything amiss in my words has caused any misconceptions. I know Jokowi as someone who is good whom I consider like my own father (we’re both from Solo). Recently he visited us at our anniversary. There is certainly no ill will in my Tweet.

It is apologies like this that infuriate people. Explanations and justifications instead of an admission of wrong doing followed by an absence of proper contrition. It would not be surprising if it inflames rather than abates the fury of Jakowi’s supporters toward Zaky.

Indonesia has few unicorns as it is and Bukalapak provides a good challenge to Tokopedia and other other players. It would be a pity if Zaky’s lack of communications skills sinks his promising business.

He should get professional help, or at least listen to his professional PR advisors if they are any good, before he utters the next public statement or Tweets his thoughts. And while he’s at it he would do well to also whether his gruff communication style has rubbed off on the rest of Bukalapak, resulting in his minions treating their vendors and partners with the same perceived lack of care and respect.

 

 

 

unspun Crisis and issues management, environment, Indonesia, Public Relations

Crisis Management Observers: Watch how Pertamina manages the Balikpapan oil spill

So far so bad. The company for four days ruled out the possibility that it was responsible for the oil spill.

It only admitted late yesterday that a raptured undersea pipe belonging to the company caused the oil spill that caused the deaths of several fishermen when part of the spill caught fire.

To jump to conclusions without first finding the facts and verifying them before making an major announcement is an early sign that this company has not been trained properly in crisis management principles.

Let’s wait to see how it makes this crisis situation in the next coming days.

unspun communications, Indonesia, Media training, politics, Public Relations

Why one should never repeat an emotionally-charged negativism, even in denial

In media training we tell our clients that they should never repeat an emotionally-charged negativism, even when denying it.

This, appearing on the cover of the latest edition of Tempo, is a very obvious reason why.

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Former Armed Forces Chief General (Retired) Gatot Nurmayanto has been jockeying to get into big-time politics in the upcoming 2019 presidential elections. He’s been known to be courting lots of parties and factions to become the Vice president Candidate.

Here, he denies being a “Political Whore”.

What effect do you think that this denial will have on his image? When the front page quotes you as saying “I am not a political whore (literal translation of pelacur is prostitute) the only thing that such a denial does is to associate the idea you’ve just denied with you.

From now on, no one who’s seen the cover of the nation’s foremost  politics and public affairs magazine can look at Gatot and not think “political Whore.”

Normally public figures make a mistake like this when they are trapped by journalists trying to provoke them or out to snare a good headline. The journalist might ask, for instance, “Some people say that your courtship of various politicians including Jokowi and the religious right makes you a political whore. What do you say to that?”

if that happens then Gatot should ideally frame his answer that is the antithesis of that idea with an answer such as, “I stand on my principles and my desire to serve the people. I’ll work with anyone who’s embraces similar values.” It’s not the best answer but it would avoid the “I am not a political whore headline.”

Ironically, however, the journalist at Tempo wasn’t even trolling for a sensationalist quote when Gatot exposed his vile thought. In Page 41 of the 2-8 April edition of Tempo  the question put to him was: “Are you attracted to the idea of becoming President Jokowi’s  aide?”.

So go figure how someone like this could have become the Chief of the Armed Forces in the first place. What total hand, eye or mind could have selected him to possibly lead brave sons and daughters of the republic into battle?

But there you have it. Indonesian politics is replete with little Gatots running everywhere, especially during this election season.

People often ask why we avoid taking on politicians and political parties as clients. The answer is simple: We didn’t but even if we advised  and trained Gatot on what to say and how to say it would he have listened, or would the ego and bluster get in the way?