I received this in my inbox today: PR 5.0? What is that? I thought that PR 4.0 was ridiculous enough but 4.0 at least has some basis. Its unoriginal thinking and cribbing but it borrows from what is considered the Fourth Industrial Revolution where the manufacturing world progresses from computer and automation to cyber physical […]
Category Archives: Public Relations
Did Bukalapak’s Achmad Zaky really apologize?
For years we have been using Achmad Zaky interview tapes to demonstrate to media training clients what not to do when speaking to the Press or, in his case, to anybody really. That’s because when he speaks before cameras the performance is usually cringeworthy for any PR professional. he usually comes across as cavalier, gruff […]
Crisis Management Observers: Watch how Pertamina manages the Balikpapan oil spill
So far so bad. The company for four days ruled out the possibility that it was responsible for the oil spill. It only admitted late yesterday that a raptured undersea pipe belonging to the company caused the oil spill that caused the deaths of several fishermen when part of the spill caught fire. To jump […]
Why one should never repeat an emotionally-charged negativism, even in denial
In media training we tell our clients that they should never repeat an emotionally-charged negativism, even when denying it. This, appearing on the cover of the latest edition of Tempo, is a very obvious reason why. Former Armed Forces Chief General (Retired) Gatot Nurmayanto has been jockeying to get into big-time politics in the upcoming […]
Two sides of IDX head Tito Sulistio in balcony collapse incident
Is Indonesian Exchange President Director Tito Sulistio a callused, professional devoid of any empathy or a caring man of action who responded selflessly and bravely to the disaster when the balcony of the stock exchange building collapsed yesterday? Well, it depends on which aspect you see and base your impression of the man on. If […]
JWT’s decision to tap a PR professional to head advertising and digital agencies – good or bad idea
Unspun thinks its the best idea since tempe but then again, he’s biased to the PR profession. But JWT has taken a huge step in appointing former Ogilvy PR and Pulse boss Marianne Adamardatine to head its operations in Indonesia, that includes digital agency Mirium. If it works it will open the doors to lots […]
Where would we be placed?
I suppose one should congratulate The Hoffman Agency for opening shop in Indonesia. They have a curious way of evaluating how they differentiate themselves in this market though, best exemplified by this chart of theirs: In their reckoning, until they came around clients in Indonesia had to choose between bureaucratic, international-standard agencies or high touch […]
Adding a role at The Palm Scribe
Recently I added another role to my LinkedIn account and have since been getting lots of well wishes but also a number of concerned questions on whether I had stopped working at Maverick to become advisor at The Palm Scribe. So here’s a note of explanation to the concerned and the curious. The first thing […]
Can even the best PR Experts help the Government?
And it is clear that government officials need to learn PR skills, or hire PR persons, to help them building positive image on behalf of Indonesia. As Advisor of Association of Public Relation Practitioners (Perhumas), Irawan Abidin wrote, “Ideally, they (PR professionals) should work with the Ministry of Foreign Affairs, as their target public is […]
Becoming a teenager
And then we are a teenager. We are the communications consultancy Maverick that turns 13 this month. Fortunately, as an organisation we’ll not be subjected to the mood swings, moods and hormonal surges of human teenagers. I suppose, however, that 13 still represents a landmark of sorts as we grow out of the first flush […]
