Some questions about #SayaPancasila

The hallmark of a good campaign is that it spurs public discourse on a particular subject. In this sense, the #SayaPancasila campaign can be said to be successful, if the preponderance of the hashtag and profile pictures bering the message on social media are concerned. Effective public discourse, however, exists when there are differences of…

So who’s behind #NoWitchHuntKarHut?

Update August 28: One of the buzzers involved in the campaign has admitted to being asked to Tweet, the client remains a mystery, and he has apologised for taking on the assignment here.  Unspun thinks it takes a big man to admit that they were wrong and to ask for forgiveness. Perhaps the Netizens should cut…

The incredible silence and welcome to China’s effrontery to Malaysia

Something incredible, unprecedented and potentially dangerous happened in Malaysia last Friday that most Malaysians do not seem to have paid much notice to. In fact many of the Malaysian Chinese actually welcomed it, fed up as they were by Malay hooligans trying to stir up Malay supremacist and anti-Chinese sentiments in Malaysia. Photo from Free…

Ahok: Last man standing and Indonesia’s best hope for change?

Living in Indonesia these days feels as if someone has pulled the plug, and all the common sense and integrity that we expect even of our most revered political hopes are draining quickly out of the country. The Outsider Jokowi, whom many of us had hoped would be a catalyst for change against a corrupted and ossified…

The Blogger, the Crowd, and the Prime Minister

One of the early promises of the Net was its ability to democratise, to level the playing field. Then the Net became ubiquitious, Facebook and others let the barbarians and trolls in to play and many of us got disenchanted with it. So it is particularly heartening then to read about the power of the…

Answer me a question for Indonesia’s 2014 polls

This is an article on the Indonesian media and the run-up  to the 2014 Presidential elections  that I co-wrote with my colleague and media strategist Iwan Kurniawan for latest edition of Tempo English. Agree, disagree?        

Jilbab Hitam and Waiting for Godot

Regular readers of Unspun will know that this blog takes interest in journalistic developments in Indonesia and elsewhere.  The interest comes from Unspun having been a journalist for many years before he “sublimated” into a communications consultant. Readers will know from the two previous posts that Unspun found the Jilbab Hitam issue fascinating since it involves…

Today – Jakarta Marathon Day, but also Hari Blogger Nasional

It is a sign of the times, I suppose. Today is a big day for Jakarta’s fashionable crowd because it is Jakarta Marathon Day. And since running is now the flavour of the year, it is getting all the attention from the hip crowd who, all of a sudden, have discovered the joys of running….

The Buzz about Buzzers in Indonesia

So here we have it, the widespread use of buzzers in Indonesia to push the products or brands of companies. The questions marketers need to ask before they embark on their next foray with buzzers are these: What competitive advantage is there for their brand when their competitors are all also doing the same –…