Public Relations as I think it should be
OK, let's get this out of the way: Unspun believes that voilence in retaliation for words is almost always not justified. Having said that, I cannot help but to think that Ade Armando and the society that has elevated him into a public icon of sorts has brought the violence upon themselves. Armando is of... Continue Reading →
Remember that iconic cartoon from the early days of the Internet in the New Yorker? The Internet has moved on a lot since then. Apps and other services now make it so much easier to create and upload great looking content. So much so that I think the saying “On the Internet, nobody knows you’re... Continue Reading →
Don’t get me wrong. I think Clubhouse, the audio chat app that is taking the world and Indonesia by storm is fantastic. Here you have an app that makes interaction easy among people with same interests. And because its audio only it also creates a feeling of intimacy and ability to network during sessions. Another... Continue Reading →
First Media’s blundering tweet last night is a lesson why corporations and brands should be concerned about their social capital. At about 10pm First Media social media admin thought they’d be clever and ride on the Eiger letter fiasco that earned the ire of Indonesian netizens. Through its twitter account @FirstMediaCares they posted a letter... Continue Reading →
Latest update on Eiger saga here Yesterday the outdoor adventure gear brand Eiger got into a hot mess when its Leagal Eagle went a step too far and dissed off YouTubers reviewing their products. (See post here) By late afternoon the Eiger CEO Ronny Lukito had had enough and decided to take matters into his... Continue Reading →
A battle royale is raging on Twitter between established online media houses including kompas.com, kumparan.com and professional buzzer @Kurawa and so far there have been threats of legal suits, applying the Draconian UU ITE and others. The story unfolded on January 5 when Rudy Valinka, aka @kurawa, tweeted an accusation against Jakarta Governor Anies Baswedan for... Continue Reading →
I remember a colleague coming up to me with pride in his voice, saying that we managed to get our event last night on the Trending Topic of Twitter. I applauded his enthusiasm but then asked him what did it mean for our company and the event? He couldn't really explain, apart from saying that... Continue Reading →
The FPI is known for many things but not exactly for digital or intellectual prowess. But no more. The FPI's Secretary General for Jakarta Novel Bakumin has a novel suggestion for the faithful to avoid those Satan-inspired search engines and chat platforms with good ole Indonesian ones. Novel imparted the information for the interview with... Continue Reading →
A blacklist, apparently compiled by communications agency professionals of social media influencers, caused a stir last week when it began to be circulated over Whatsapp groups and then on social media. The list divided these influencers, aka KOLs (Key Opinion Leaders) aka Buzzers into those with Bad and Good Behavior and invited comments. Since it... Continue Reading →
Recently I added another role to my LinkedIn account and have since been getting lots of well wishes but also a number of concerned questions on whether I had stopped working at Maverick to become advisor at The Palm Scribe. So here's a note of explanation to the concerned and the curious. The first thing... Continue Reading →
The hallmark of a good campaign is that it spurs public discourse on a particular subject. In this sense, the #SayaPancasila campaign can be said to be successful, if the preponderance of the hashtag and profile pictures bering the message on social media are concerned. Effective public discourse, however, exists when there are differences of... Continue Reading →
Update August 28: One of the buzzers involved in the campaign has admitted to being asked to Tweet, the client remains a mystery, and he has apologised for taking on the assignment here. Unspun thinks it takes a big man to admit that they were wrong and to ask for forgiveness. Perhaps the Netizens should cut... Continue Reading →
Unspun 