Spiritual Museum 3.0: Stroke of genius or marketing spin?

Herman Kartajaya has managed to position himself as a marketing guru to Indonesia and an international audience, although Unspun, probably because of low intellectual capacity has never really understood what he's on about. Now, swimming into the blue ocean of a 3.0 world while the rest of us are stuck in 2.0 Hermawan aims to... Continue Reading →

Amazing Grace and the Balinese Gigolos

The Balinese authorities have got it all wrong where it comes to the hooha over the news documentary Cowboys in Paradise, about the Kuta Cowboys, gigolos selling their services to foreign women tourists. Instead of getting angry with Singapore-based director Amit Virmani for allegedly besmirching the island's reputation, they should instead thank Amit for restoring... Continue Reading →

Indonesian tourism’s secret weapon?

Someone help Unspun here please. Can anyone explain how a "senior" singer such as Eddy Silitonga, him of the cheesy mustache and unkempt haircut, is going to attract droves of tourists to Indonesia's shores? Does the Tourism Minister, in his infinite wisdom and impeccable taste, think that Eddy will appeal to would be tourists in... Continue Reading →

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