Trending Topics Exposed

I remember a colleague coming up to me with pride in his voice, saying that we managed to get our event last night on the Trending Topic of Twitter. I applauded his enthusiasm but then asked him what did it mean for our company and the event? He couldn’t really explain, apart from saying that […]

So who’s behind #NoWitchHuntKarHut?

Update August 28: One of the buzzers involved in the campaign has admitted to being asked to Tweet, the client remains a mystery, and he has apologised for taking on the assignment here.  Unspun thinks it takes a big man to admit that they were wrong and to ask for forgiveness. Perhaps the Netizens should cut […]

Fear and loathing over funds for Ibu Saeni

They say that no good deed goes unpunished.   The four young people who had been so moved by the plight of Serang Warteg owner Ibu Saeni try raising money for her over the internet — and was too successful at it — must be savouring the irony of this saying now. Here’s how the story unfolded: […]

Guerrillas and Telkom’s Netflix Blockade

My latest posting at the Maverick blog on Telkom’s decision to block Netflix.   The block and tackle surrounding Netflix BRANDS & MARKETING / CORPORATE COMMUNICATIONS / CRISIS & ISSUES MANAGEMENT / MARKETING COMMUNICATIONS / SOCIAL MEDIA Netflix’s entry into Indonesia caused a bit of excitement because it offered the consumer more choice. But shortly after its entry into this market it came […]

Ahok: Last man standing and Indonesia’s best hope for change?

Living in Indonesia these days feels as if someone has pulled the plug, and all the common sense and integrity that we expect even of our most revered political hopes are draining quickly out of the country. The Outsider Jokowi, whom many of us had hoped would be a catalyst for change against a corrupted and ossified […]

Running out of good sense?

The Nike Bajak Jakarta run yesterday has propelled itself into a storm of controversy because of the massive traffic jams it caused in the city. The reason why it caused gridlock in the traffic was because Nike decided to hold the run in a busy part of town at 4pm on a Saturday – when […]

A sorry apology over the “opportunity” arising from Robin Williams’ death

This is a timely reminder for all of us in the communications industry not to get carried away by our literary abilities and thought leadership skills, to the extent that we become insensitive on matters that matter to people most. A mistake has been made, an apology issued but I wonder what PR professionals would make of the Twitter […]

Something to like: Friends of Captain Zaharie MH370 Facebook page

If you are family or friend of Captain Zaharie, the pilot of MH370 that went missing more than 10 days ago and feel that much of what is being said about him was unfair, careless or plain sensationalism, what would you do? You could face the media but that would be a huge strain. The […]

Does Malaysia Airlines instil confidence in its handling of MH370 incident?

When tragedy strikes, like it has with the disappearance of flight MH370, the company at the centre of it all comes under intense scrutiny. It must demonstrate that it knows what it is doing and has a difficult situation under control – or lose the confidence of the public and all other stakeholders. If it […]

Are Buzzers worth hiring at all?

The real question that needs to be asked is: “Are Buzzers worth hiring at all?” All but the most naive of Indonesia’s Twittersphere have come to realise that these Buzzers are all hired guns and will tweet on any product – politicians, soap, aphrodisiacs, milk, slimming powders, you name it – for the right price. […]