Public Relations as I think it should be
When tragedy strikes, like it has with the disappearance of flight MH370, the company at the centre of it all comes under intense scrutiny. It must demonstrate that it knows what it is doing and has a difficult situation under control - or lose the confidence of the public and all other stakeholders. If it... Continue Reading →
The real question that needs to be asked is: "Are Buzzers worth hiring at all?" All but the most naive of Indonesia's Twittersphere have come to realise that these Buzzers are all hired guns and will tweet on any product - politicians, soap, aphrodisiacs, milk, slimming powders, you name it - for the right price.... Continue Reading →
Regular readers of Unspun will know that this blog takes interest in journalistic developments in Indonesia and elsewhere. The interest comes from Unspun having been a journalist for many years before he "sublimated" into a communications consultant. Readers will know from the two previous posts that Unspun found the Jilbab Hitam issue fascinating since it involves... Continue Reading →
Strange things are happening on the Net in Indonesia. The latest is the kerfuffle on Twitter yesterday after a putative ex-Tempo journalist with the nom de plume Jilbab Hitam wrote in a blogpost accusing Tempo and the other large newspapers of systematically extorting money and being in collusion with vested powers. The post was taken... Continue Reading →
It is a sign of the times, I suppose. Today is a big day for Jakarta's fashionable crowd because it is Jakarta Marathon Day. And since running is now the flavour of the year, it is getting all the attention from the hip crowd who, all of a sudden, have discovered the joys of running.... Continue Reading →
There's been a storm brewing in Indonesia's social media teacup over the running accomplishments of President SBY's No. #1 son, Agus, and the debate that is still raging now is whether the athletic presidential scion is an inspiration or an object of contempt for others. The incident unfolded yesterday after Agus and friends from his... Continue Reading →
Unspun's reminded of the Gandhi witticism: "Those who engage in mudslinging often lose ground" in the unfolding case between Twitterati Benny Handoko (@benhan) and Golkar politician Misbahkun (@misbakhun). For the current development of the case see here. As things stand, Benny is now under detention for allegedly slandering Misbahkun over the Bank Century case, after... Continue Reading →
So here we have it, the widespread use of buzzers in Indonesia to push the products or brands of companies. The questions marketers need to ask before they embark on their next foray with buzzers are these: What competitive advantage is there for their brand when their competitors are all also doing the same -... Continue Reading →
And thus closes another chapter in the development of social media in the community. At its height Salingsilang.com showed lots of promise and had the potential of becoming a nucleus of the online community in Indonesia. It had a stable of big names in the Indonesian online community either directly involved or supporting their activities:... Continue Reading →
They say there is a very thin line between bravery and folly. Today we saw something extraordinary when investor/business man/poster-boy-for-the-next-generation-of-business leaders, Sandiaga Uno pinned his flag to the Bakrie/Bumi Plc mast with his opinion piece in The Jakarta Globe. In doing so Sandiaga has gone where most people concerned about image making - their own... Continue Reading →
OK admit it. You make derisive remarks about PSY and his music video Oppan Gangnam Style because you're afraid to look silly, but secretly inside you love the infectious and whacky beat of the music. You've probably checked out his video several times on YouTube, contributing to the 10 million hits he's had so far... Continue Reading →
Indonesia's Twitterverse and the Liberal-minded are aghast. In today's editorial (below) The Jakarta Globe, seen by some as being until lately a progressive force in Indonesia, seemingly condoned the decision to nix Lady Gaga's controversial would-be concert in Indonesia. The editorial begins by saying that the organizers made the right decision to cancel Lady Gaga's... Continue Reading →
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