Public Relations as I think it should be
The Sarawak Report contains a fascinating story of the staying power and nocturnal pursuits of Najib's propaganda chief Paul Stadlen. Stadlen apparently used to head APCO, a lobbying/PR firm appointed by Malaysian Prime Minister to help with his PR needs, which are legion. Unspun's written about them here and here. Many people then wondered why a firm... Continue Reading →
Unspun learned about the article below in Malaysian Insider from Opah. Its a nice piece of business for APCO and while the Opposition in Malaysia were right to query about the amount paid, they are asking the wrong questions. Any successful public relations effort ultimately changes one or more of three things: awareness, attitude and... Continue Reading →
Back in August last year when APCO clinched the job to do the public relations for Malaysian Premier Najib Tun Razak and his Cabinet, Unspun questioned the wisdom of APCO taking on the job. The reason for that is the un-PRability of Najib and gang. Any communications consultant worth their salt knows that a consultant... Continue Reading →
Interesting news about APCO winning the PA/PR contract with the Malaysian Government (see extract below). The question, raised here between Unspun and Kay Peng (who still hasn't released my comment in his blog), is whether anything can be done to improve the image of Najib and the Malaysian government, regardless of how good, experienced or... Continue Reading →
Unspun 