A tale of two rumpuns

Interesting to see the different reactions to the Rasa Sayang(e) controversy both in Malaysia (see comments here) and in Indonesia (see comments here). On both sides of the Straits we have nationalism come to the fore, good sense go out the window, fear and loathing of the other.

But what should the real issue be in the Rasa Sayang(e) issue where different countries have many things in common like food, culture and sometimes even history?

Is the issue one of rights or of marketing savvy?

If it is one of rights then Indonesia wins hands down. Rasa Sayang(e), Unspun is willing to bet, almost certainly originated from Maluku, Negara Ku is probably a spinoff from Terang Bulan, Batik was probably developed and refined in Pekalongan long before Malaysia got its hands on it, Orang Utans are more plentiful in Indonesia, Sate Padang was probably being fanned on the fire longer than the satay in Kajang.

If, however, the issue is one of marketing savvy, then Indonesia losses big time to Malaysia. It falls flat in packaging its cultural icons so that they come to be associated with the country. This is nothing new.

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