Students of crisis and issues management as well as crisis communications should find this case interesting. This case came to Unspun‘s attention when Edward Skading posted a comment in this blog that says:
My name is Edward Skading and I am writing to seek your corporation and support to help me uphold our consumer rights against F&N Dairies’ Contaminated Condensed Sweet Milk – Tea Pot brand.
I would greatly appreciate your support to expose this incident to all Malaysians because it seems like most main stream media is not interested in this horrible discovery. I wish they would take notice.
I am also in the midst of being taken to court by F&N because of my determination for transparency and truth.
Please come forward and help me. I would greatly value it.
Unspun does not have all the facts at hand and cannot tell who is in the right or who is in the wrong here, but on reading Edward’s blog and the comments posted there, it looks like F&N Dairies is losing the image war and about to be taught a lesson on what damage one pissed off citizen with access to the internet and a few simple Web 2.0 tools can inflict on a huge corporation.