Public Relations as I think it should be
What qualities, skills and experience do you need to be an effective spokesperson? For chair of the G20 Summit Indonesia all that's needed to become the spokesperson for this prestigious event is evidently looks, youth, pop iconicity and privileged education. Credit: Facebook The appointee, 27-year old Maudy Ayunda has a plenty in the looks department... Continue Reading →
Something important is lost in the rancour against KPAI (The Commission for the Protection of Children) for calling out PB Djarum's (Djarum Badminton Association) badminton auditions. KPAI, as we know has accused the cigarette maker Djarum of using its foundation, PB Djarum (Djarum Badminton Association) to exploit children. To be sure, KPAI has chosen its... Continue Reading →
The embattled office of APCO in Indonesia may be in for more tough times. Some time maybe as early as this week, said little birds to Unspun, APCO's competitor in Indonesia Kiroyan Partners will announce a partnership with Vriens and Partners. Vriens Partners is headed by Hans Vriens, the suspender wearing, battered suitcase carrying former... Continue Reading →
If you are a PR practitioner, give yourself some good PR advice itself. And if you fail then you make spinmeisters of the rest of us. Read the article below about how Burson-Marsteller's CEO Mark Penn shamed his firm or of Edelman's fiasco in Wal-Mart, which is now a classic story of what NOT to... Continue Reading →
When you get down to the bottom of it, ironically, Geert Wilders wants the same thing as the most extreme of the Muslims he attacks in the film Fitna - the terrorists. The terrorist, according to Louise Richardson in her book What Terrorists Want, is motivated by the 3Rs- Reaction, Revenge, Reknown. The terrorist commits... Continue Reading →
As we all know and the Malaysian Government keeps telling us, it's all the fault of Mahathir. For what? Whatever. The proof? See story below. If Mahathir had acted like SBY and, in his time, chastised upcoming leaders for sleeping on the job, the Barisan nasional would still be holding on to the two-thirds-majority, Malaysia... Continue Reading →
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