When the going gets tough, the tough become recessionistas?

With financial doom and gloom with every newspaper on our doorstep it could pay to think how to adapt businesses to the news circumstances because no mater in what situation there will always be winners and losers.

In the US some people are going for recesson chic. Can you imagine this playing out in Indonesia?

With Bakrie’s companies going southward and the Sidoarjo issue still boiling away an earthy look would be appropriate to replace those Zegnas:

Angry young men and women could adopt the FPI range of streetwear:

Activist types could also look elegant and make their point:

The extremely practical who think their misdeeds may be exposed by the extra vigilance against corruption in hard times may want to adopt the prison look.

clipped from www.nytimes.com
Consider the $1,235 patent-leather satchel with golden hardware designed by Anya Hindmarch.

Mary Hall, a marketing manager at I.B.M. in Redondo Beach, Calif., heard its siren call. Then she went to Target to purchase a similarly shiny purse, made out of polyvinyl chloride, by the same designer. Price: $49.99.

“In the current economy, I thought I would reform,” Ms. Hall said.

Welcome to “recession chic” and its personification, the “recessionista,” the new name for the style maven on a budget.

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