Public Relations as I think it should be
Unspun had the privilege to be invited to attend and to speak at the Asia Pacific Media Forum (APMF) 2014, a biennial gathering of creatives, advertising agencies, media houses, publishers and advertisers from huge brands. And what a privilege it was! It was what a convention is supposed to be - meticulous organisation, an eclectic... Continue Reading →
Nestle harvested a storm of protests in the West when it mishandled the Sinar Mas issue on social media. Yet it got away relatively scott free in Asia, or so the industry voices including Unspun's alter ego think in this article in Media: Apathy reigns in Asia over Nestle’s saga and social media mess 28-Apr-10,... Continue Reading →
Wrote this posting below for Talking Points. Tried detailing the development of Indonesia's social media scene from about a decade ago until today when every huckster in town, their cousin and their dog, is repositioning themselves as social media experts and consultants. It is as if there's a social media gold rush in Indonesia. All... Continue Reading →
How do you help increase the quality of education in Indonesia? Well, if you're Citibank, (disclosure: they are our clients and we helped in this project) one way is to help set up a forum where teachers can help themselves, learn from each other and discus ideas. And this was what Citi did in conjunction... Continue Reading →
Forget Mafia Wars. This is infinitely more gripping. Besides it's a real conflict involving the institutions that have the whole nation agog over the past few days and easily accessible through your Facebook account. See how social media is being used -- either in a concerted way by organizations or spontaneously by individuals -- in... Continue Reading →
One of the things we told participants at Maverick's PR and New Media Workshop on Tuesday this week was that we had a feeling that there would be many developments in new media in Indonesia and overseas this year. It looks like this prediction is coming to pass. One of Unspun's friends recently sent him... Continue Reading →
Unspun 