Someone sent Unspun an unsolicited e-mail about an impressive Brand Knowledge Center. It was a html page and it looked good, and since Unspun is interested in the subject of branding, he took a closer look at the copy. This is what was in the top of the page:
“Brand Knowledge Center (BKC) is the world’s leading source of branding education in Indonesia and a pioneer in this field. BKC provides any brand believers with tools and techniques from experienced top leading branding & marketing communication companies globally & locally and explore ‘glocal’ trends and contemporary issues affecting, and affected by, international marketing communication.”
Unspun smells some spinning here and wonders: How would Derrida deconstruct this statement?
Unspun 
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