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I started this blog to satisfy my itch to unspin the spin jobs I see around me. That was fun for a while and I strayed into public affairs and politics in Indonesia and Malaysia. But as of July 2011 I thought it time to get a bit more focussed on what’s been fascinating me for as long as I remember – the art and science of persuasion and communications. It is what I do at work, whether advising clients on their marketing or corporate needs or when managing crisis-like situations.