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I started this blog to satisfy my itch to unspin the spin jobs I see around me. That was fun for a while and I strayed into public affairs and politics in Indonesia and Malaysia. But as of July 2011 I thought it time to get a bit more focussed on what’s been fascinating me for as long as I remember – the art and science of persuasion and communications. It is what I do at work, whether advising clients on their marketing or corporate needs or when managing crisis-like situations.


  1. Riccardo says:

    Dear Ong Hock Chuan,
    I’ve been browsing your blog and read something a while back about embarrassing English ads — and agreed 100%.

    Anyway, one of the many “hats” I wear here in RI is as a part-time English proofreader for one of these luxury lifestyle mags, and I come across these poorly written ads way, way too much — usually by highly respected int’l hotels or restaurants (and their “pro” PR people). They have the effect of actually making the magazine look silly as well, even tho’ I do all I can to make the articles, captions and headlines correct.

    So I got to thinking, hey why don’t we have a true professional write an article about the need for proper written communication in ads, so these companies will “see the light” as they pick up the mag to see how their own ad looks this month..

    If I were to write such an article, most Indonesian PR people would just say, “oh that snobbish bule… hmmmph my friends already telling me I speaking inggriss real good”

    But if such advice comes from yourself, I believe it would have a greater impact. (Don’t worry about typos, I will fix them if there are any.)

    Anyway, I don’t have any content decision-making powers, but I could recommend you to the editor and she’s a very intelligent person who is always open to good ideas.

    So send me an email if you have any interest.


    Like this

  2. Riccardo says:

    what? I thought this would be like a Personal Message… I didn’t intend for it to be for the gen’l public. oh well..

    Like this

  3. unspun says:

    For personal messages you can e-mail me at: ong@maverick.co.id

    Like this

  4. Tom McCawley says:

    Hey Ong, You’re welcome to use my name next time. Tom McCawley.

    The demise – or otherwise – of newspapers is a fascinating tale both for journalists and as a case study of what’s happening to the planet and its collective consciousness. In short, newspapers will be around in the developing world, Africa, China, and India for a long time. As long as there’s a digital divide, some people won’t be able to afford the internet. Newspapers get passed around that kampung 25 stories down out my window for everyone to read. (If you can call “Lampu Merah” a newspaper). But there are some seismic changes going on in the developed countries. One of the most interesting things is the psychological denial mechanism of the journalists involved, people who are otherwise the most skeptical of creatures. It’s that same denial amongst executives that is propelling newspapers and possibly television to the grave. Think I’m exaggurating ? Try telling it to the 3,000 journalists who lost their jobs in the U.S. last year.

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  5. Iwan says:

    Mungkin Pak Ong tertarik untuk memberi komentar pada salah satu headline story di website the Jakarta Post.. Terima Kasih

    Website the Jakarta Post menuju jurnalisme dua arah

    Website the Jakarta Post – http://www.thejakartapost.com – mencoba berkembang dari jurnalisme satu arah menjadi jurnalisme dua arah dimana pembaca mulai diajak lebih terlibat berpartisipasi dalam media.

    Hal itu dimulai dengan memberi ruang pembaca untuk memberikan komentar pada artikel headlines news. Baru langkah awal memang untuk membuka komunikasi lebih baik antara jurnalis profesional dengan pembaca. Tentunya yang diharapkan dari percakapan dalam kolom komentar adalah pencerahan, bukan sebaliknya.

    Silakan kunjungi website http://www.thejakartapost.com, cari bagian print edition headlines lalu anda bisa berikan komentar terhadap tulisan di situ. Komentar bisa dalam bahasa Inggris atau jika dalam bahasa Indonesia tentu akan diterjemahkan.


    Moch. N. Kurniawan (Iwan)
    Wartawan the Jakarta Post

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  6. iwan says:

    Sorry below is the english version


    The Jakarta Post website begins implementing two-way journalism.

    The Jakarta Post website –www.thejakartapost.com – is trying to grow from one-way journalism to two-way journalism where readers become more actively involved in the media. This idea is being implemented by opening the stories in the headlines section for comments from readers. This is just a beginning to build better communication between professional journalists and readers. It is expected that enlightenment would be the final outcome. So have a look at http://www.thejakartapost.com, then go to the print edition headlines, read one story and post comment on it. Comments either in English or Bahasa Indonesia are welcome. Comments in Bahasa Indonesia will be translated into English.


    Moch N. Kurniawan (iwan)
    The Jakarta Post Journalist

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  7. Rusdy says:

    Interisting mix of blog entries: current affairs, media and travel. Accompanied with your photography skills, it makes an interisting read. Certainly another blog to include in my feed aggregator! 8) . Keep up with the good work!

    Like this

  8. bn says:

    let’s have some “rocking” by mountain biking here around Jakarta.. kekeke.. :D

    Like this

  9. unspun says:

    Yes, why not. let’s have a ride one of these days. I’ll bring my Santa Cruz and you can bring your Wheeler :)

    Like this

  10. Ed Maranan says:

    Great blog!

    I’m supposed to have responded to your email days ago, but I promise to do it today.

    see you at the Ubud festival, soon!

    Ed Maranan

    Like this

  11. Rich says:

    Dear Ong Hock Chuan,

    I notice that you are as much of a fan of Air Asia as I am.
    I hope you have a laugh. Feel free to add your 2c worth.

    Like this

  12. Mia says:

    Hi Ong.. what a surprise to find your blog! Good stuff, mate!

    When are you coming to Bali again? Let’s haul up some tanks and go diving :-)

    Like this

  13. ame says:

    Dear Mr. Ong Hock Chuan,

    The articles here are so good. Make it more popular in lintasberita.com, and be more useful for other thousand readers in Indonesia. Salam Blogger!

    Like this

  14. ayip says:

    Dear Mr. Ong Hock Chuan
    We introduce http://www.balinow.org as a part of program from BALI NOW! by Yayasan Bali Saat Ini, a non for profit foundation dedicated to promote creativity, innovation and product excellence of Bali. One of our aim is to connect and linking with various sectors to build future & comprehensive destination branding management of Bali.

    Like this

  15. Kurniawan says:

    Dear Pak Ong,

    We just launched the jakarta post new website (http://beta.thejakartapost.com). If you could review it on your free time, we’ll appreciate it.



    Like this

  16. Dear Ong,
    Dutch ngo Hivos and broadcaster Vpro are searching for local video correspondents for a new foreign affairs programma. Can you please distribute this annoucement (see below) in your network?
    Many thanks in advance!
    Kind regards,
    Monique Doppert

    VPRO Television (based in The Netherlands) is currently recruiting innovative videojournalists and filmmakers from all over the world for a new GLOBAL network of correspondents. The network aims to provide strong LOCAL news and background stories, video diaries, clips and creative short films based on weekly themes and with a personal touch. We’re looking for skilled young journalist and filmmakers, who can contribute 1 – 4 short stories monthly. The videojournalists need to have filming/editing skills and access to equipment in their countries, and will be paid accordingly. The stories will be featured on a 24/7 website in Dutch and English and a selection will be shown in a weekly broadcast on national Dutch TV. Please contact the editors of this program at timbuktu@vpro.nl if you fit the profile or know of anyone else who does! Thank you in advance.

    on behalf of the editorial staff
    Stan van Engelen

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  17. Assalamu alaikum,

    We’re launching a new site like Blogger.com but for Muslims only. It’s called MuslimBlogz.com and wanted to know if you feel your readers would find it useful. Please take a moment and visit the site and maybe consider linking to us.

    We are planning on making a section for Muslim Bloggers who are not using MuslimBlogz.com and starting a link exchange for those with blogs like yourself that aren’t in need of our services. We are also very open to other suggestions you may have in improving this service for the digital Ummah.

    Jazakallah khair for your time


    Like this

  18. M says:


    why has it been so difficult to leave comment in your blog? have you been picky in selecting which comment you will free from aksimet or is it me not dealing good enough with blogging technology?

    good blog, btw. i really enjoy your style of mocking..eh i mean, writing :D


    Like this

  19. unspun says:

    @M: Thanks and sorry about Akismet but there’s little choice because the spammers are relentless. In just 24 hours Akismet has caught 605 spam comments. I checked them but found no posting for you so Akismet may have been unfairly maligned in this case. The next time you have troubles poting please email me: ong[at]maverick[dot]co[dot]id. Cheers.

    Like this

  20. M says:

    i just posted it again Sir..
    o boy it was caught again…

    Like this

  21. unspun says:

    @M: Rescued.

    Like this

  22. free lg ringtones free info lg remember ringtones verizon env free lg ringtones…

    It seems maxis caller ringtones sony ericsson free real ringtones…

    Like this

  23. Boss,

    I have finally found you. Please drop me a line.

    At Large

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  24. casino online francais…

    Identique gioco poker italiano holdem poker casino virtuale realistisches online kasino casinos games…

    Like this

  25. Ricky says:

    Dear sir,

    I like the picture that u put on this website. However the image is cropped. Do you mind if I’d like to ask for the full original image please.

    I really appreciate it, thank you,


    Like this

  26. unspun says:

    @Ricky: Thanks. The uncropped version is in my Flickr account. Just click the Flickr photos on the right of the blog and they’ll lead you there. Have fun.

    Like this

  27. Jeremy Lau says:

    Hi Ong,

    Are you the one that I had briefly worked together at Hongkong Standard?

    Jeremy Lau
    Hong Kong

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  28. [...] disclosure: Read the About page. Also, readers need to know that although Unspun’s firm represents Astro, the client has [...]

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  29. [...] disclosure: see the about page) Possibly related posts: (automatically generated)Court to hear indictments against [...]

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  30. adityo says:

    Salam kenal, kami dari http://www.ngubek.com, sebuah online city guide, yang didalamnya terdapat directory listing tempat-tempat yang ada di Bandung. Kami tertarik untuk bekerjasama dalam barter link dengan blog anda. Dengan adanya kerjasama ini kami berharap dapat meningkatkan pengunjung di blog anda dan juga website kami. Atas perhatiannya kami ucapkan terima kasih.

    Like this

  31. Kardjo says:

    why it takes a long time to load this blog. It’s too slow (compared with another blog site).
    Just FYI.
    Do you host in foreign server??

    Like this

  32. unspun says:

    @Kardjo: Yes, this is actually a wordpress hosted blog, so it ma explain why it i slow to you. Sorry but its too much of a drag changing hosting services.

    Like this

  33. Hi,

    Do you want to write as a co-author for a brand new site – Jakarta Informer?
    Please check out the details here http://www.netventure24.com/authors/ and let me know if you’re interested.

    Jakarta Informer

    Like this

  34. waqar says:

    Assalamu alaikum,

    We’re launching a new site like Blogger.com but for Muslims only. It’s called MuslimBlogz.com and wanted to know if you feel your readers would find it useful. Please take a moment and visit the site and maybe consider linking to us.

    We are planning on making a section for Muslim Bloggers who are not using MuslimBlogz.com and starting a link exchange for those with blogs like yourself that aren’t in need of our services. We are also very open to other suggestions you may have in improving this service for the digital Ummah.

    Jazakallah khair for your time


    Like this

  35. Assalamu alaikum,

    One blogging website for Muslims is launched like Blogger and wordpress. It’s called MuslimBlogs.com and considered as first Muslim Blogging website. Take a moment and visit the site.

    Jazakallah khair for your time

    Like this

  36. Veronika says:

    Hai Mas Ong,
    Kami merasa bahwa konten di dalam situs Anda sangatlah menarik dan bermanfaat dan kami berharap bahwa Anda mau mempertimbangkan kesempatan untuk bisa berbagi dengan kalangan pembaca dari media lain, yaitu kepada sejumlah pengguna ponsel dari Mobile Internet tentunya. Disini kami ingin memperkenalkan fitur “Mobilizer” yang kami miliki dimana fitur ini dapat merubah situs web yang mempunyai RSS atau atom feeds menjadi situs mobile tanpa diperlukan programming lebih lanjut. Hanya dengan beberapa langkah saja, Anda dapat me-monetize traffic dan membentuk pengikut baru dari kalangan mobile. Untuk kenyamanan Anda dan sebagai bahan ilustrasi, kami telah membuat situs mobile Anda yang dapat langsung Anda lihat di http://buzzcity.mobi/unspun dan silahkan kunjungi situs kami di http://www.buzzcity.com untuk info lebih lanjut. Semoga ini bisa menjadi awal kerjasama yang baik diantara kita dan silahkan hubungi kami jika Anda membutuhkan info lebih lanjut. Buzzcity (myGamma) juga akan hadir di acara Pesta Blogger 2010 nanti sebagai salah satu sponsor pada tanggal 30 Oktober 2010 di Jakarta, semoga kita dapat berjumpa langsung disana. :)

    Like this

  37. Vaughan says:

    Hi, I discovered one of your incredible photos of Perth during a search – do you mind if I use it for a website background? Please get in contact with me. Thank you.

    Like this

  38. Amnah Khan says:


    Do you hire any writer for your website?

    Like this

  39. Amin says:

    Kunjungan perdana Mas, met kenal aja moga sukses….

    Like this

  40. Khai says:


    Do you have any means of contact? I’d like to leave my link at your main page, if it’s ok with you…

    Like this

  41. Rob says:

    Do you have an email link on this blog? Got a question or two…

    Like this

  42. Miss Lai Lai says:

    Hello Pak Ong, I kept thinking I have left a comment on this blog, but it turned out I have always been the silent observer instad. Now that you’ve left a trace on mine, I figured I shall reciprocate :). One of these days, I hope we get to meet up given the many mutual friends/acquaintances we have, instead of bumping into each other on events!

    Like this

  43. Harry S. Pariser says:


    I have a travel app to Indonesia. Is there a way to have you review it? I can send you a promo code for iOS. Terima Kasih.


    Please check out Experience Indonesia!, our frequently-updated travel app to Indonesia, which supplies comprehensive information (useful for residents, Indonesians and visitors alike) along with pictures, maps and links to hundreds of videos and relevant websites. The nearly 500 entries have more than 3,300 photos, and remote areas of the country are covered.

    iOS version (iPhone, iPad, iPad Mini, IPodTouch):


    Android version:


    And please like our page:


    Like this

  44. Yoga says:

    I’m Very Interest Your Blogs

    Hi Mate,

    I am interested in your blog, and I wanted to put ads on your blog, how much you give to me?,

    If you positively want to work with me, please reply mail to wahyuyogai@gmail.com,

    And if you interest, in the zone Where would you put the ads from me or the links that I will give,

    And approximately how many posts you publish on this blog within 1 month?

    Payment VIA PayPal,

    Waiting for positif reply, thanks a lot


    Like this

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