Indonesian friends, your help is needed to ensure that this man, who is not unlike those who incite hatred in Indonesia, doesn’t use Indonesia as a refuge from the justice he deserves in Malaysia.
His name is Jamal Yunos and he used to be a division leader of Umno, the party that was under the control of now-ousted Prime Minister Najib Abdul Razak.
Yunos was Najib’s hatchet man, the leader of the Red Shirts, Umno’s equivalents to Hitler’s Brown Shirts.
In his heyday, which has been the past few years up until Najib’s coalition lost the elections in May, Jamal has been terrorising Malaysian Chinese, Indians, Malays, Christians and others who dared to disagree with Najib and Umno.
Here’s a video of his terrorising days, this one directed against Bersih supporters. Bersih was a movement by Malaysians to ensure elections. See the similarities of him an cohorts bullying others while police look on, even supporting.
Now that Najib has lost the election in Malaysia, Jamal is a wanted man in Malaysia. He escaped police custody and is now on the lam. He’s purported to have fled to Karimun in Indonesia.
So if you see this scum, please take a photo or video of him and share on social media. Better better still get the attention of Kepong Member of Parliament (Twitter handle @limlipeng) and claim your reward.
The anger is understandable. After 9 years of Najib and his cronies, Malaysians feel they have achieved something substantial by ousting the scoundrels. Some feel that after the lies and cover ups of the Najib regime, Lim’s statement comes as a welcome breath of fresh air.
Still others argue that the main concerns of Malaysia these days is reform and statements like that would not affect Malaysia’s long-term financial standing. Others argue that Lim’s outbursts are justified against the rapaciousness and nefariousness of the the last government.
All very understandable emotions for Malaysians to hold. After all, it’s not everyday that you get to dislodge a corrupt government that does not hesitate to use every means at its disposal to stay in power.
These views, however, also try to gloss over the fact that Lim and many of the new ministers are short of some vital skillsets to become effective governors.
One skillset they need come under the collective term of media training. Media training, done well, teaches the politicians to do several things, among them messaging and message discipline, what they should and should not talk about and how to control the course of any interview so that they, rather than journalists or others, determine the message they want to deliver.
Messaging is important, especially for groups such as the Cabinet because it allows everyone to sing from the same hymn sheet. Messaging is also about the crafting of messages so that they resonate with the audience. Every effective message must pass the “so what?” test from a skeptical audience. for instance, and must never be defensive or overstate the case.
Message discipline is the understanding that you do not depart from the messages agreed. If the government wants to, for instance, talk about its attempts to stabilise the national debt then every minister should be delivering this message and not be diverted into taking about who or what caused the debt, the nefariousness of the former government or other topics. In US political circles, until the chaos brought on by Trump, the biggest communications sin a politician could make was to break message discipline.
How to keep message disciple? A tried and true technique is what they call Bridging, or as the Americans would have it, the Bump and Switch. The basis of this technique is that all spokespersons will get ultimately two types of questions: The Productive Question that allows you to deliver your messages easily (e.g. “tell us about your financial policy” – assuming you’ve formulate one and ready to share it with the public). In such instances they spokesperson should just answer in a straightforward manner.
Then there is the Unproductive Question, a question that you’d rather not answer (e.g. “We hear that many people in your party are unhappy with your actions…”). When confronted with the Unproductive Question you could give a short answer or Bump (e.g. “Disagreements are part of a healthy political process…”) then “bridge” or “switch” to your key messages via a bridging statement such as “what’s important now is…” or “what your readers should be more concerned about is…”.
The theory is simple but it takes a lot of practice to perfect this into an art so that you always sound credible, authentic and authoritative.
Journalists hate this technique because it robs them of their sense of control during an interview and it allows you to send the messages you want, not dance to their tune. They also have some mistaken notion that an unskilled politicians would be more honest than one skilled in media handling techniques because spontaneity is a measure of honesty.
Media training is also about sensitivity training, the “tact” referred to in Mukerjee’s article. It’s sensitising the spokesperson or politician to what should be said, what’s acceptable and what not, and how things could be delivered better.
Media training, however, is a double edged sword. Used by politicians of integrity it allows them to set the national agenda, to persuade and educate others and to build consensus. Used by unscrupulous politicians it can be a skill to obfuscate, to evade and to bury the truth.
While passion, honesty and being forthright are certainly virtues that every politician in the new Malaysian government has or should embrace it also makes sense for them to complement these qualities with media handling skills.
It is difficult, especially for Lim, who has spent most of his professional life as a persecuted opposition figure. There were few people he and his party members could trust, and outspokenness was a virtue they could not do without. Bravery trumped skill.
But times change and so do circumstances. It is not enough that the new Finance Minister be brave, outspoken and passionate to speak agains wrongdoings. He should do it in a manner that reassures others, investors, the public, supporters and even opponents that the new government would be one that is fair and respects due process, that is thoughtful and refrains from emotional outbursts and that it has a solid plan to make things right, or at least better, for the new Malaysia.
The opportunity for Lim and the new government to usher in a prosperous, vibrant and confident Malaysia is here. All it takes is to acknowledge that they may need to learn some new skills to seize the day. Will they take it?
He is kickstarting his effort with Publishizher, which Zul explains as: “a NYC-based crowd-powered publishing company” that is helping him to write the book. They need your help to fund the production though.
Iceland Managing Director Richard Walker’s announcement that the frozen food chain will be banning the use of palm oil in its own brand products by the end of this year would strike some as a laudable and heroic effort to get the industry to be sustainable.
This is especially so when we see the youthful Walker being filmed, in a video released by Iceland Foods, braving forests, swamps and what appears to be palm oil caused wastelands in Indonesia to uncover the truth about palm oil.
In the video Walker is big on the word prove.
His visit to Indonesia, he said, has convinced him that “currently no major supermarket or food manufacturer can fully prove that the palm oil they use is truly sustainable and the damaged being cause to the global environment as precious rainforest continues to be lost.
he goes on, saying that Iceland’s ban on palm oil in its own brand products is a way to “prove to the food industry that there is no need to participate in the destruction of the rainforest.”
As such “removing palm oil is the only way we can prove to our customers that our products are not a cause of environmental destruction.”
Walker is young and idealistic. The 37-year old geography graduate from Durham University has been in this job for three years. Before that he was the International Business Director of Iceland. He is also the son of the founder and CEO of Iceland, Sir Malcom Walker.
Richard’s idealism is laudable. But has he been misguided in announcing the ban?
Here are three reasons why his decision may have been misguided:
So far so bad. The company for four days ruled out the possibility that it was responsible for the oil spill.
It only admitted late yesterday that a raptured undersea pipe belonging to the company caused the oil spill that caused the deaths of several fishermen when part of the spill caught fire.
To jump to conclusions without first finding the facts and verifying them before making an major announcement is an early sign that this company has not been trained properly in crisis management principles.
Let’s wait to see how it makes this crisis situation in the next coming days.
In media training we tell our clients that they should never repeat an emotionally-charged negativism, even when denying it.
This, appearing on the cover of the latest edition of Tempo, is a very obvious reason why.
Former Armed Forces Chief General (Retired) Gatot Nurmayanto has been jockeying to get into big-time politics in the upcoming 2019 presidential elections. He’s been known to be courting lots of parties and factions to become the Vice president Candidate.
Here, he denies being a “Political Whore”.
What effect do you think that this denial will have on his image? When the front page quotes you as saying “I am not a political whore (literal translation of pelacur is prostitute) the only thing that such a denial does is to associate the idea you’ve just denied with you.
From now on, no one who’s seen the cover of the nation’s foremost politics and public affairs magazine can look at Gatot and not think “political Whore.”
Normally public figures make a mistake like this when they are trapped by journalists trying to provoke them or out to snare a good headline. The journalist might ask, for instance, “Some people say that your courtship of various politicians including Jokowi and the religious right makes you a political whore. What do you say to that?”
if that happens then Gatot should ideally frame his answer that is the antithesis of that idea with an answer such as, “I stand on my principles and my desire to serve the people. I’ll work with anyone who’s embraces similar values.” It’s not the best answer but it would avoid the “I am not a political whore headline.”
Ironically, however, the journalist at Tempo wasn’t even trolling for a sensationalist quote when Gatot exposed his vile thought. In Page 41 of the 2-8 April edition of Tempo the question put to him was: “Are you attracted to the idea of becoming President Jokowi’s aide?”.
So go figure how someone like this could have become the Chief of the Armed Forces in the first place. What total hand, eye or mind could have selected him to possibly lead brave sons and daughters of the republic into battle?
But there you have it. Indonesian politics is replete with little Gatots running everywhere, especially during this election season.
People often ask why we avoid taking on politicians and political parties as clients. The answer is simple: We didn’t but even if we advised and trained Gatot on what to say and how to say it would he have listened, or would the ego and bluster get in the way?