Why one should never repeat an emotionally-charged negativism, even in denial

In media training we tell our clients that they should never repeat an emotionally-charged negativism, even when denying it.

This, appearing on the cover of the latest edition of Tempo, is a very obvious reason why.

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Former Armed Forces Chief General (Retired) Gatot Nurmayanto has been jockeying to get into big-time politics in the upcoming 2019 presidential elections. He’s been known to be courting lots of parties and factions to become the Vice president Candidate.

Here, he denies being a “Political Whore”.

What effect do you think that this denial will have on his image? When the front page quotes you as saying “I am not a political whore (literal translation of pelacur is prostitute) the only thing that such a denial does is to associate the idea you’ve just denied with you.

From now on, no one who’s seen the cover of the nation’s foremost  politics and public affairs magazine can look at Gatot and not think “political Whore.”

Normally public figures make a mistake like this when they are trapped by journalists trying to provoke them or out to snare a good headline. The journalist might ask, for instance, “Some people say that your courtship of various politicians including Jokowi and the religious right makes you a political whore. What do you say to that?”

if that happens then Gatot should ideally frame his answer that is the antithesis of that idea with an answer such as, “I stand on my principles and my desire to serve the people. I’ll work with anyone who’s embraces similar values.” It’s not the best answer but it would avoid the “I am not a political whore headline.”

Ironically, however, the journalist at Tempo wasn’t even trolling for a sensationalist quote when Gatot exposed his vile thought. In Page 41 of the 2-8 April edition of Tempo  the question put to him was: “Are you attracted to the idea of becoming President Jokowi’s  aide?”.

So go figure how someone like this could have become the Chief of the Armed Forces in the first place. What total hand, eye or mind could have selected him to possibly lead brave sons and daughters of the republic into battle?

But there you have it. Indonesian politics is replete with little Gatots running everywhere, especially during this election season.

People often ask why we avoid taking on politicians and political parties as clients. The answer is simple: We didn’t but even if we advised  and trained Gatot on what to say and how to say it would he have listened, or would the ego and bluster get in the way?

 

Trending Topics Exposed

I remember a colleague coming up to me with pride in his voice, saying that we managed to get our event last night on the Trending Topic of Twitter.

I applauded his enthusiasm but then asked him what did it mean for our company and the event?

He couldn’t really explain, apart from saying that theoretically a lot of people would be aware of our event, and therefore our company, because the hashtag made it to the Trending Topic.

I then asked him how does one get on Trending Topic on Twitter. He wasn’t sure but mumbled something about x number of retweets, y of them by users with huge followings.

This incident underscores the difficulty a rational mind would have when it comes to the question of how to measure for success on social media.

I come from an old school tradition that says that whenever a client pays us to help them communicate, whether using media relations or through paid, earned, shared or owned media, the communications must yield a result: it should either increase awareness of a brand or corporation, shift people’s attitude toward it or change people’s behaviour. All else is meaningless.

But because social media is so relatively new, many people do not understand that it is a tool, a channel like any others. Taking advantage of this misunderstanding, charlatans posing as messiahs of a new age have introduced all sorts of fancy terms and measurements so that they can make marketeers feel comfortable in hiring them.

So now in social media we have success measured in terms of reach, impressions and engagement. How these metrics will help a company or brand remain mysterious. Output is mistaken for outtakes and outcomes.

So its refreshing to see articles like this below that strip the mystique of Trending Topics as a measure of success. What do you think?

Trending’ on Social Media Is Worthless

By Brian Feldman  @bafeldman

In the wake of last week’s Parkland high-school shooting, right-wing conspiracy theorists are pushing the ludicrous story that the teenage survivors speaking out against gun violence are “crisis actors” — dupes hired to pretend to be victims of tragedy.

Earlier this morning, the top trending video on YouTube was one implying that David Hogg, one of the students pushing for legislative action on gun control, is an actor. What does it mean, exactly, for something to be “trending”?

YouTube, Facebook, and Twitter all make frequent use of the term, but none of them have a public or transparent definition — let alone a common one. When we sort through our feeds, “latest” has an obvious chronological sorting mechanism; even “popular” has a fairly clear and agreed-upon definition.

“Trending,” however, does not. It’s similar, but not the same as “popular”; generally speaking, it means “popular, in some relative, technically defined way.” That is, the “trending” sections of major platforms are, as of now, algorithmically determined, their contents selected by formulas developed internally at those companies and kept private.

Automated software determines what is trending, and it does so by examining the content according to a set collection of factors. YouTube, for instance, identifies trending videos by examining aspects like the view count, the rate of audience growth, and the age of the content.

A five-hour-old video is more likely to be trending than a five-year-old video; a video that goes from 100 views to 1 million is more likely to trend (yeah, it’s a verb now) than a video that goes from 250 million views to 251 million. Other factors might be considered as well.

A YouTube star with millions of subscribers and hundreds of uploads might be judged on a different acceleration rate than breaking-news footage uploaded by a guy with 19 subscribers.

Read more

Warning to PR firms: Dubious client in search for someone to handle their business

Think of what’s the worst a client can do to you (apart from not paying you for work done).

That client is now looking for a PR firm for Indonesia. Be careful if you are thinking of taking them on just because they are a big brand and in a popular industry.

Mystery behind crazies attacking the santri and kyais in Java

Fascinating story in this week’s Tempo of the mystery behind a strange series of attacks on the santri and kyais throughout Java since the beginning of this year.

There is also a gem of a line in the story on how Encep Muhaimin, the head of a pesantren in Pandeglang determined that the would-be assailant was of sound mind. His teeth were white and his underwear was clean, therefore he was 0 percent normal and 10 percent insane.  Go figure.

Teror Orang Gila

SEBERMULA para santri di Pondok Pesantren Minhajunnidzom Dluo-el-Gonna tak menaruh curiga kepada seorang lelaki yang melintas di depan pondok, di Jalan Lintas Timur AMD, Desa Sukaratu, Pandeglang, Banten. Mereka mulai curiga ketika laki-laki 28 tahun itu mondar-mandir setiap malam, bahkan selama tiga malam pada Kamis-Sabtu dua pekan lalu.

Karena khawatir lelaki asing itu bikin onar, ditambah berseliweran kabar di WhatsApp yang menyebutkan banyak serangan terhadap kiai di sejumlah tempat, santri…

Read more…

Tremble Facebook, Google and WhatsApp because the FPI is onto you

The FPI is known for many things but not exactly for digital or intellectual prowess. But no more. The FPI’s Secretary General for Jakarta Novel Bakumin has a novel suggestion for the faithful to avoid those Satan-inspired search engines and chat platforms with good ole Indonesian ones.

Novel imparted the information for the interview with Tirto via WhatsApp.

FPI Promosikan 3 Aplikasi Pengganti Facebook, WhatsApp, dan Google

 

FPI Promosikan 3 Aplikasi Pengganti Facebook, WhatsApp, dan Google
Ilustrasi Front Pembela Islam (FPI). Tirto.id/Andrey Gromico

  • Novel Bamukmin

    Novel Bamukmin

    tiMeter: -33

Reporter: M. Ahsan Ridhoi
25 Desember, 2017dibaca normal 1 menit
Novel mengirimkan tiga tautan situs aplikasi alternatif untuk menggantikan Facebook http://redaksitimes.com, pengganti Google http://geevv.com, dan pengganti WhatsApp http://callind.com.

tirto.id – Front Pembela Islam (FPI) membuktikan pernyataan mereka tentang boikot menggunakan Facebook tepat di hari Natal, Senin (25/12/2017). Sekjen DPD FPI DKI Jakarta, Novel Bamukmin mengatakan pihaknya sudah menemukan aplikasi media sosial yakni Geevv, Callind, dan Redaksitimes.

Kepada Tirto, Novel mengirimkan tiga tautan situs aplikasi alternatif untuk menggantikan Facebookhttp://redaksitimes.com, pengganti Googlehttp://geevv.com, dan pengganti WhatsApphttp://callind.com.

Menurut Novel, ketiga aplikasi tersebut masih dalam tahap pengembangan, tapi sudah layak untuk digunakan dan bisa dijadikan alternatif selain FacebookWhatsApp, dan Google yang menurutnya produk Amerika Serikat.

“Cintai produk-produk Indonesia untuk kebangkitan bangsa,” kata Novel kepada Tirto saat dihubungi melalui pesan WhatsApp.

Reporter: M. Ahsan Ridhoi

25 Desember, 2017

Ketiga aplikasi masih dalam tahap pengembangan, tapi sudah layak untuk digunakan.

Novel mengirimkan tiga tautan situs aplikasi alternatif untuk menggantikan Facebook http://redaksitimes.com, pengganti Google http://geevv.com, dan pengganti WhatsApp http://callind.com. tirto.id – Front Pembela Islam (FPI) membuktikan pernyataan mereka tentang boikot menggunakan Facebook tepat di hari Natal, Senin (25/12/2017).

Sekjen DPD FPI DKI Jakarta, Novel Bamukmin mengatakan pihaknya sudah menemukan aplikasi media sosial yakni Geevv, Callind, dan Redaksitimes. Kepada Tirto, Novel mengirimkan tiga tautan situs aplikasi alternatif untuk menggantikan Facebook: http://redaksitimes.com, pengganti Google: http://geevv.com, dan pengganti WhatsApp: http://callind.com.

Menurut Novel, ketiga aplikasi tersebut masih dalam tahap pengembangan, tapi sudah layak untuk digunakan dan bisa dijadikan alternatif selain Facebook, WhatsApp, dan Google yang menurutnya produk Amerika Serikat.

“Cintai produk-produk Indonesia untuk kebangkitan bangsa,” kata Novel kepada Tirto saat dihubungi melalui pesan WhatsApp.

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That ahensi influencer blacklist

A blacklist, apparently compiled by communications agency professionals of social media influencers, caused a stir last week when it began to be circulated over Whatsapp groups and then on social media.

The list divided these influencers, aka KOLs (Key Opinion Leaders) aka Buzzers into those with Bad and Good Behavior and invited comments. Since it was prepared on Google Docs it was a collaborative effort to list down agencies’ experience in dealing with the influencers.

Bad Behaviour included not keeping to deadlines, acting like prima donnas, having managers that were difficult, not delivering what was promised and shoddy work. Good Behaviour was generally the opposite.

As expected, anak ahensi, influencers and wannabe influencers took to Twitter and other social platforms to express their approval or disdain for such a list and affront what the Brahmin class of the Netizenry. After all, who dared to question the behaviour of the influencers who theoretically commanded thousands and thousands of followers and supposedly can influence them?

The fact that some anak ahensi did, and that heaven did not fall on their heads, however, is quite telling of the influence of the influencers. Some, such as Elinor Cohen,  would say that it exposes the fact that the Influencer Emperors has no clothes. I think a bit differently, that Naked Emperors have some function – to attract attention and therefore to build awareness of a brand or some messaging. But that’s where their usefulness stops as they hardly influence decisions to buy or change attitudes.

So why then do clients and their marketeers turn to the influencers? I’d think its largely because of laziness and fear.

Laziness because without outsourcing the noise making business to influencers, the marketers would have to work very hard to generate the kind of content that keeps them relevant to their audiences. So they get the agencies to hire the influencers who generate noise, that in turn generate impressions, reach and sometimes even engagement. But does all of this help push the sales of their products or change attitudes toward a brand? Questionable.

Fear is the other motivator that keeps influencers employed. Clients do not want to confront the fact that with social media the audience rather than the brands is in control. And the end of the day there is no guarantee that the customer would be herded down the Purchase Funnel to buy your products. So they resort to agencies who resort to professional noise makers.

The Blacklist has since been taken down in the social media hubbub that followed. But it’s actually a good thing. Although some of the influencers are a joy to work with many of them are very young – in their early 20s – who discover they have a knack of attracting followers because they can amuse them with their passion for clothes, make up or other past times or propensity to scold others with acerbic wit.

The path from nobody to Influencer for  them is short and devoid of the many stumbles and lessons learned along the way. As such, many of these influencers exhibit the behaviour of people with arrested development, relative children suddenly vested with great superpowers before they learned responsibility, the art of getting along with others and the compromises that one has to make in a collaborative effort. Hence the list of bad behaviour.

If some of these influencers can come to grips that the Blacklist is good, honest feedback then there is hope that they would mature faster and be great guys to work with. If they decide to take umbrage then it’s likely that they will flame out within a short time as the Net throws up influencers by the hundreds every few weeks and the some form or other of The Blacklist would persist, probably in closed social media channels such as WhatsaApp.

As a payback to this Blacklist, some in the influencer camp has threatened to come up with a Blacklist of their own – of agencies who delay payment to the influencers and other vendors for services rendered. I think it would be a good thing if they came up with such a list. There are too many agencies who delay payment to their vendors because the client has yet to pay them.This is unfair on the vendors, some of whom are freelancers or small outfits who rely on a steady cash flow and timely payments to stay in business. Agencies should honour their agreements with their vendors, and if clients do not pay them that shuld not be an excuse to renege on this agreement.

I guess the lesson here is that Blacklists may have silver linings. One of the things the Net does well is to make things more transparent and more transparency can only be the better for the communications business, large swaths of which are riddled with unprofessional and unethical behaviour, both on the side of the influencers and agencies.

Let there be more light.

 

 

 

 

 

 

 

 

 

On why Maverick will not go to Singapore to accept an award it has won

Why, if we have won a regional PR award for Crisis Management, will we not attend the awards ceremony in Singapore next month?  I explain why in the post below in the Maverick blog.

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Flushed with our Gold Standard Award for Issues Management and Crisis Communications in Hong Kong in December last year, we thought we should submit our work for another award. This new one one is run by a marketing portal that includes public relations as one of its disciplines, confident that our work will win an award.

True enough, we got shortlisted!

And that’s when the disillusionment began.

We were informed that our submission had been shortlisted as a finalist in the Crisis Management category earlier this week via a phone call followed by an email with the subject: “Pop the champagne, stamp your victory and take a bow in front of your peers in the PR industry!”…

Read more here…