Unspun

The world’s most formidable business magazine


GlobeAsia took a half-page ad in Investor Daily today to advertise its inaugural issue. It must be a blockbuster of an inaugural issue as it promises an upbeat cover piece on a controversial conglomerate’s comeback: Sinar Mas:$15 billion Rebirth.

But what really marks the magazine as the world’s formidable business magazine are all the accomplishments it has already achieved even without coming out with a single issue. Witness the copywriting (Bold text are Unspun‘s):

“Published monthly, GlobeAsia is the world’s leading (a world leader even before a shot was fired? Sun Tzu is a sissy compared to GlobeAsia) business and financial magazine on Indonesia. It leads the pack (What pack? it’s the only English-language business magazine here for heaven’s sakes! Wonder which brilliant PR man thought of this positioning and whether he will get paid for it) in providing unrivalled, and award winning (now, what awards did we win?) in-depth analysis of the Indonesian entrepreneurial and economic landscape.

unspun
, ,
,

2 responses to “The world’s most formidable business magazine”

  1. bayi Avatar
    bayi

    This is definitely an overkill! *LOL*

    Like

    Reply
  2. Globe Asia Launch « Unspun

    […] There, on Page 10, was a full page advertisement of the Globe’s inaugural issue. And below, right at the bottom of the page is still precisely the oxymoronic piece of copywriting that Unspun wrote about in the last posting, The world’s most formidable business magazine. […]

    Like

    Reply

Leave a comment