Unspun

Talk about Spin Doctors. In this Bisnis Indonesia article today, President SBY is being asked to take advantage of a gathering of Spin Doctors in Bali to overcome the negative international image of Indonesia as a result of the EU’s bank on Indonesian airlines.

The occasion is a regional conference of the International PR Associations in Bali between September 4-6 themed Building Bridges Through Dialogue and boasts an attendance of “senior PR practitioners from 110 countries and 250 communication experts.”

One doubts the calibre of people attending this talkshop. You know about what they say: those who can, do. Those who can’t teach or attend seminars where PR people talk about paradigm shifts and practice the latest buzzwords to gratify each others Spinning Urges.

At any rate, Unspun seriously doubts if SBY can get any benefit out of speaking to the cackle of Spin Doctors. Sure, they can carry the message to the 110 countries and beyond, but would they? Experience suggests that nobody will move a muscle unless promised fat fees or speaking engagements with fat honorariums at, well, conferences.

Good thing Unspun is not attending that gabfest or there’ll be no end of unspinning to do!