Was browsing through Unspun‘s favorite marketing website when this product of premiumization struck me – luxury “fashionable” toilet paper.The photo of the girl on the pony has nothing to do with the product. It was another instance of premiumization of ye olde rocking horse.What will they premiumize next?
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Portuguese paper products company Renova sells Renova Black, lauded as the first fashionable toilet paper. Price per roll is EUR 2.17. Renova Black is also available as Renova Red, Renova Orange, and Renova Green.
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Unspun 
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