Cutting out the fat in advertising


While most dieting ads still have to pay lip service to the health of their unhealthy customers this product that’s been heavily promoted in Malaysia, where Unspun has been these past few days to celebrate Chinese New year with family, should be appreciated for its candor.

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XFat just cuts through all the adipose tissue surrounding other heath ads and gets to the point: Balance your unhealthy lifestyle.

Now that’s some honesty in advertising. Wonder what adman Kong Kor will make of this?

One response to “Cutting out the fat in advertising”

  1. Will this ad be posted in every branch of MacDonalds and Pizza Hut?

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