But fair is fair and the western media is not. Sezs who? Sez the article below and also here, for instance.
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But fair is fair and the western media is not. Sezs who? Sez the article below and also here, for instance.
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Unspinning or re-spinning? 🙂
I am not in PR (which is probably a good thing because I think I would suck at!) but do PR people use terms like re-spinning…
As I was channel surfing the other day I caught a glimpse of the “O’Reilly Factor” and apparently the spin stops there. The point being I heard ‘spin’ used in a number of ways but never as “re-spin”…
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oops…”suck at it!”
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@Rob: the word “spin” is confined to people who do very bad PR or who grossly misunderstands what PR is about.
The good PR practitioners do not go for spin, which is something you do only if you do not have the substance to communicate with.
Good PR is about advising and steering clients to do the right things and to ensure that their talk then matches their talk. It is sometimes skillful framing of arguments and messages.
Ironically, I find that if you’re a PR person and you out argue a person, the most convenient way they try to wriggle out of the situation is to call your arguments spin. Intellectual laziness then triumphs because they then do not have to go beyond labeling to substantiate their arguments.
This is as lazy as Decartes turning to belief in God when he reached the limits of his logic.
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