Unspun

Still doubtful that blogs will amount to anything in communications? Here’s what WPP Group CEO Martin Sorrell has to say about blogs in the latest issue of Fortune. (WPP is one of the largest marketing communications companies in the world). I like what he says, particularly about how difficult it is for older people to accept technology (see earlier posting on Juwono).

“It’s difficult for people from traditional media to absorb the new, individually created media such as blogging. It’s powerful, people creating their own content…Older people don’t understand how powerful it is. They don’t know what is out there.They would be amazed at some of the stuff they would read on certain subjects. And its viral, so it spreads….”

So there you have it from one of the most hard-nosed businessmen in the world.