Unspun

The fall of PR blogs?


World’s largest independent PR firm Edelman has been, like any grubby worldwide PR firm,  championing bloghing as the Next New (billable) Thing in communications. It’s even coined a catchy phrase so it can market this service to clients: Me2Revolution.

Edelman, to convince would be clients have had its senior staff blogging for the past few years. Now, a senior vice president has throuwn in the towel and admitted completely dismissed the idea, as reported by Strumpette in Top Edelman Exec Breaks Ranks, Disses Blogging.

This is bag blow to Edelman and its highly promoted Me2Revolution. Does this herald the end of PR’s flirtations with blogging?

Unspun thinks not. Like most PR solution, blogging is not for everybody. Some people and companies could use it to great effect; others would be bored by it. I think, however, that blogging will eventually make its way as one of the tools of the PR person, especially whenn it comes to crisis and issues mananagement.

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4 responses to “The fall of PR blogs?”

  1. enda Avatar
    enda

    *unrelated with the post*

    I like the new template better, more white space, but the comment form is way down for most of your post

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  2. loosewire Avatar
    loosewire

    agreed!

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  3. unspun Avatar
    unspun

    loosewire and enda: you guys are right. I just changed to this format and realized this strange placement of the comments section only after you pointed it out.

    Since this blog is posted on wordpress, all I can do is send them a feedback and hope they’ll change it. Unless you have any ideas otherwise.

    So patience please as I try to sort this out. Thanks for the feedback. Much appreciated.

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  4. Sam Avatar
    Sam

    You might see if there is a possibility to change the php or css file (maybe Ace T. could help you out on this, he seems to do a lot of coding lately).

    On the blogging, I think Blogging is highly overrated. One of the reasons is that it takes skills to write in a compelling way, skills simply not everybody posses..

    On your blogging, that is a lot of articles you’ve put online at once. Why are the comments disabled?

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