Unspun

Yesterday we wrote how an observer of corporate web sites praised Adam Air for using their web site to communicate information with the public.

Adam Air’s website yesterday carried an apology, postings of latest news items about the missing Flight KI 574 and some booking information. Then funny things happened to their website.

First the site became bank, then it had only an apology and by today it had the same apology and booking information but no news updates. What’s going on? They were doing the right things initially, why did they stop? Perhaps someone did not like the fact that the news wasn’t positive?

Journalist friends of Unspun have also been complaining about Adam Air’s non response to journalists’ queries. One of them sms’d Unspun: “Adam Air is going to get hammered by the press coverage because the dumbells ain’t even answering journo calls. The only voices are the bash Adam crowd, justified or not. Textbook case of adding insult to injury and screwing your own brand.”

Never mind about Adam Air’s brand. It’s probably trashed beyond repair by now anyway. What concerns Unspun is the combination of ineptness on the part of both Adam Air and the authorities to inform the relatives of the missing passengers what’s being done to find their relatives.