Unspun

Globe Asia Launch


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Unspun was chuffed to be among the washed, great and good of Indonesia’s business community at the launch of GlobeAsia at the National Museum last night. Why Unspun was invited in such exalted company when the height of his accomplishment was to cage a drink from the JFCC, first at Cinnabar and then at the Face bar is anyone’s guess. But hey, one never knocks a chance at some free tipple, event if it was Rosemount Estate.

Unspun was even more chuffed when he was introduced to one of the owners of the magazine and was told that he occasionally reads Unspun. A reader! He was a likeable, polite, young chappie who even thanked Unspun for his input in his last posting about GlobeAsia. That put Unspun in a good mood all today — until he spied on today’s Investor Daily.

There, on Page 10, was a full page advertisement of the Globe’s inaugural issue. And below, right at the bottom of the page is still precisely the oxymoronic piece of copywriting that Unspun wrote about in the last posting, The world’s most formidable business magazine.

Hmm…that brought Unspun back down to earth. Inputs are good only when they make a difference and obviously this one was scattered to all corners of the blogosphere. That set Unspun onto a critical mood and on turning to Page 5 of the said daily Unspun‘s eagle-sharp eyes alighted on a photo of the delightful looking Puteri Indonesia, Agni Pratistha.

Unspun‘s sharp eyes had spotted her (it wasn’t difficult) last night when he was rubbing shoulders with the great and the good and had wondered what she was doing there, but in the new critical mood Unspun began wondering: why REALLY was she there and in today’s paper among the business luminaries of Indonesia? What sort of message was GlobeAsia trying to send with her presence? What has a tiara-ed good looking women got to do with entrepreneurship or with business? There must be a link to be unspun here….

Coming: Unspun’s analysis of GlobeAsia – is it a promising magazine or a less glamorous and more serious version of Tattler?

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3 responses to “Globe Asia Launch”

  1. bleu Avatar
    bleu

    I read in Gatra that Agni Pratistha (yes, I’m more interested in commenting her) is seriously preparing for the 2007 Miss Universe. She now reads newspaper everyday. Perhaps being at the launch was part of the preparation? I’m not sure that’s what you have in mind…

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  2. Public relations

    […] “>Globe Asia Launch Thank you very much. Have a good day.Unspun was chuffed to be among the washed, great and good of Indonesia’s business community at the launch of GlobeAsia at the National Museum last night. Why Unspun was invited in such exalted company when the height of his accomplishment was to cage a drink from the JFCC, first at Cinnabar and then at the Face bar is anyone’s guess. Not agree with author at this point. But hey, one never knocks a chance at some free tipple, event if it was Rosemount Estate.Unspun was even more chuffed when he was introduced to one of the owners of the magazine and was told that he occasionally reads Unspun. A reader! He was a likeable, polite, young chappie who even thanked Unspun for his input in his last posting about GlobeAsia. That put Unspun in a good mood all today until he spied on today’s Investor Daily. I like Public relations partially.There, on Page 10, was a full page advertisement of the Globe’s inaugural issue. And below, right at the bottom of the page is still precisely the oxymoronic piece of copywriting that Unspun wrote about in the last posting, The worlds most formidable business magazine.Hmm. This article is about Public relations. ..that brought Unspun back down to earth. Inputs are good only when they make a difference and obviously this one was scattered to all corners of the blogosphere. I like Public relations. That set Unspun onto a critical mood and on turning to Page 5 of the said daily Unspun’s eaglesharp eyes alighted on a photo of the delightful looking Puteri Indonesia, Agni Pratistha.Unspun’s sharp eyes had spotted her it wasn’t difficult last night when he was rubbing shoulders with the great and the good and had wondered what she was doing there, but in the new critical mood Unspun began wondering: why REALLY was she there and in today’s paper among the business luminaries of Indonesia What sort of message was GlobeAsia trying to send with her presence What has a tiaraed good looking women got to do with entrepreneurship or with business There must be a link to be unspun here….Coming: Unspun’s analysis of GlobeAsia is it a promising magazine or a less glamorous and more serious version of Tattler.Very nice article. Thanks to author.Link to original article […]

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  3. Globe going daily? « Unspun

    […] is a follow up from the English-language business magazine the group launched in January called Globe Asia. The magazine, which seems to specialize in compiling lists of the rich and the powerful – […]

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