CNET’s journalists are expected to answer every question that comes in through the blogs and reader comments, and get involved in every debate that has legs, reports The Guardian.
“The more that you demonstrate your trust, the more users will input into the community,” says Suzie Daniels, head of business media at CNET. “If you want to steer the conversation, even invisibly, you have to be in it and it is incumbent for journalists to be part of that.”
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