Unspun

Unspun‘s favorite bitchy blog on the PR industry in America, Strumpette, suggests that the Tech revolution involving a flirtation between PR firms and things techy like blogs and new media may be on the way out.

It cites as an anecdote that Edelman’s much hyped up Me2 Practice seems to be running out of money and steam. Is this the end of the romance between PR and blogs?

Not necessarily, like the Dot.com boom that proceeded it there will always be the ingenuous seduced by the technology to think that The Technology Is The Answer. It is not. Best successes come when someone uses new technology to do what they’ve always done, except that it can now be done perhaps faster and reach a wider audience.

At Maverick, where Unspun’s alter ego works, there has been interesting developments with the company’s experimentation in blogging: it is beginning to be cited by other Indonesia bloggers, some of them heavy hitters like Budi Putra and Fatih Syuhud; they have also been able to recruit some good people from those who read the blog and became interested in working with the company. The company’s also found that it was a good way to build relations with journalists with its Click of the Week feature and just last week, an international NGO called one of the consultants up wanting to know about the media training the firm provides. The NGO’s head had read Maverick’s blog and was piqued by postings about the company’s work with other NGOs and media training. So the Revolution may just be begining rather than dying.