Almost a year after Maverick started taking blogs seriously and started blogging, it is heartening to see other PR firms starting to take blogging seriously.It’s all very curious though because if the firm is who Unspun thinks it is, then they can easily ask their blogging mavens in the international network that recently acquired them for advice. But hurrah to Budi Putra for evangelizing about blogging.
| Yesterday I had serious discussion about blog, especially about corporate and executive blogs, with my colleagues in a PR agency, in Kemang area, South Jakarta. I was invited as a speaker in their internal meeting, and I really had a good time with them.One of interesting questions raised that how important of blogging activity for corporate and CEO? “Most of CEOs are very busy persons, so should they write blog post, too?” asked a participant.
Yes, they should blog! Blog is one of communication means, and one of the main tasks of CEO is to communicate! The leader can use blog to communicate with his/her customers, stake-holders, employees, and even with his/her rivals! |
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Unspun 
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