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Hackneyed cliches


Read here the Spin Doctors arsenal of overused words.
(via http://mediainfluencer.co.uk/media_influencer/ )

clipped from wordwise.typepad.com
They’ve become so overused and misused that they’ve lost whatever powers of description they had to begin with. To use them today and expect them to have an impact is simply laughable.

  • seamless / seamlessly integrated
  • unique
  • soared
  • synergistic
  • robust
  • solutions
  • turnkey
  • best-of-breed
  • mission critical
  • leading
  • interactive
  • value-added
  • utilize
  • highly-seasoned
  • facilitate
  • strategic
  • leverage
  • proactive
  • empowered
  • organic growth
  • best practice
  • granular
  • bandwidth
  • industry-leading
  • next-generation
  • world-class
  • unmatched
  • innovative
  • paradigm / paradigm-shifting
  • revolutionary
  • wide-ranging
  • solution provider
  • integrated
  • thought-provoking
  • win-win

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4 responses to “Hackneyed cliches”

  1. bayi Avatar
    bayi

    …proactive, bringing it to the next level, innovative, symbiotic, transparent, challenging, etc. The list is endless and meaningless, more so if they are uttered by glassy-eyed “CONsultants”.

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  2. Broto Dharma Avatar
    Broto Dharma

    And hackneyed cliche ..is itself redundant …but we get the point

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  3. unspun Avatar
    unspun

    Bayi: what about conSLUTants?
    Broto: what about a redundant, hackneyed cliche then?

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  4. bayi Avatar
    bayi

    unspun

    I must admit. “conSLUTants” is refreshingly original. 🙂

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