This should be an interesting promotional case study for NGOs, Non-Profits and Governments to watch: One of the ways DKT is promoting Condom Week in Indonesia is through setting up a cause in Facebook. members then try recruiting other people who are on facebook. Unspun‘s been recruited by his friend who’s now living in her native Ireland for this cause.
Campaigns using social networks like Facebook cause nothing so whatever publicity or awareness they get out of something like that is already 100 percent of the ROI. You wonder why more marketers in Indonesia aren’t thinking in this direction.
(Disclosure: Unspun’s workplace is helping DKT with some aspects of the PR for this campaign)
Unspun 
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