The advertisement below is dramatic to say the least. It depicts how journalists risk their lives to bring us the images that will change the world.
One of the most iconic images in the world is one shot in Tiananmen Square on June 4 1989 when a lone man carrying shopping bags stopped a column of tanks by standing in their way. It came to stand for the students defiance against an authoritarian regime and was dubbed the Tank Man.
Leica released an advertisement last week telling a story of what it must have been like for the journalist who took the photograph. All powerful stuff and expertly shot and quickly drew the ire of the Chinese Government and other Chinese.
The Tiananmen Incident remains till today one of the most sensitive issues in Chinese society. The Govenment has banned all mention of the incident. Other Chinese, however, have hailed the ad as something that needs to be said. Still other point out that by airing the ad, Leica is jeopardizing Huawei in a sensitive time, because Huawei uses Leica lenses in its handphones.
Leica has since disowned the ad, saying that it was unsanctioned by Leica and it was the fault of the agency that produced it for loading it onto the net. Yeah.
The political fallout is one thing but what strikes Unspun as ridiculous is that the journalist depicted were almost certainly using Nikons than Leicas. There were actually four journalists that managed to snap photos of the tank man.
Three of them told The New York Times that they were using Nikons. The fourth did not say but there is no evidence he used a Leica.
So you decide whether the Leica ad was a good ad that spoke truth to power, an ad where poetic licence was more important than facts, or a needless provocation of the Chinese Government and some of the Chinese?