
The son of Richard Ness, the head of Newmont Indonesia who is facing a possible jail term if he is found guilty by an Indonesian court of polluting Buyat Bay, has resorted to the blogosphere to help manage the issue.
The blog is called Rchard Ness: Watching My Dad’s Trial and is ostensibly penned by Ness’ son, Eric. A quick search of Google shows that it has attracted the atention of US mining blog Mineweb. Eric has also posted on his dad on US politics and environment website Jennifer Marohasy.
From a public relations point of view, Eric’s blog raises some interesting questions. His website is very slick. It has all the elements that a PR professional would include in such a website aimed at managing the Buyat Bay issue. It has logs of all the trials, editorials and opinion papers written about the case, and third party documents “proving” that Buyat Bay was not polluted.
It even has the argue-for-the-greater-interest line in its header when it proclaims that “this site is dedicated to my dad Richard Ness and his colleagues David Sompie, Putra Widjayatri, Phil Turner, Jerry Konsanjaw and Bill Long.” They were the so-called Newmont 6 that were imprisoned by the Indonesian police for a few weeks without being formally charged.
The blog looks so professional that one is left wondering if it is a blog conceived, designed and maintained completely on Eric’s own steam or that he is merely being a cutout for a team of professional PR consultants.
Unspun hopes that it is the former. Eric, afterall, according to Mineweb, is a Washington D.C. – based website computer programmer. So he should be savvy to the ways of the blogosphere. Unspun also firmly believes that Newmont may have many sins but polluting Buyat Bay is certainly not one of them. (BTW isn’t it so uncanny that Walhi no longer claims that people are suffering from mercury poisoning and Minimata Disease in Buyat Bay?)
If it is the latter though then Unspun feels that something is amiss if Eric doesn’t own up to it. There is nothing wrong with getting professional help and there is nothing wrong using the blog to help manage issues. Unspun has in the past advocated this strategy.
Companies and people like Ness who have have come under so much attack and suspicion merely because they are big companies in pariah industries (to some) need a vehicle such as the blog that allows quick response, proactive reaching out and ready engagement of critics to help even the playing field.
I hope Eric will post a comment here to clairify whether he’s solely behind his blog or there are other professionals behind him. If he’s as savvy as his blog he should be able to detect this posting in no time and revert.
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