Earlier Unspun remarked about the questionable worth of advertorials.
Today there is a blog posting which makes one question not only the worth of advertorials but the downside of them, especially when you cannot do them well.
Get a chuckle as Jakarta-based Jakartass takes issue with Master Card’s advertorial. So, are advertorials worth it afterall? Who do they really influence? And are they worth the ridicule you could possibly receive when its done badly, as is inevitable gien the talent pool here?
In today’s Jakarta Post there’s a fullpage ad which I’ve just realised is a regular weekly waste of space. Today was the first time I’d bothered with it, but then I always need something to read for my morning ritual. It’s supposedly a ‘Hotels Supplement’ but is actually an advertorial for MasterCard ~ and a lavatorial for me.
With MC you gain exclusive access to a world of opportunities and wonder. Now you can start packing for that non-stop shopping spree in Hong Kong.
Wow.
But there’s more. Empy Effendy has written a column which simply beggars belief with its utter vacuity.
Sometimes when travelling, a friend might ask, “Why should we stay at a luxury hotel and spend hundreds of dollars when we can still get a good night’s sleep at a budget hotel?”
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Unspun 
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